Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Video ROI Calculator: How to Measure Your Return
Calculating video production ROI is simpler than most teams think. Use our free calculator to model your return, and learn which inputs actually matter.
Enterprise Video Production at Scale
How large organizations scale video production from a handful of videos per quarter to hundreds per month without losing brand consistency or blowing the budget.
From Ad-Hoc to Always-On: Building a Video Content Program
Most companies produce video when someone asks for it. The companies winning with video produce it continuously. Here is how to move from ad-hoc video requests to an always-on video content program.
Recruitment Videos That Actually Work
How to produce recruitment videos that attract candidates and show what working at your company is really like. Includes formats, examples of what works, and production tips.
Employee Onboarding Video: What to Include
How to build an employee onboarding video program that gets new hires up to speed faster. Covers what to include, how many videos you need, filming tips, and measuring time to productivity.
Sales Enablement Video: A Practical Guide
Build a sales enablement video library that helps reps close deals faster. Covers video types, production workflow, and how to integrate video into your sales process.
Selling Video Production to Your CFO
Your CFO does not care about engagement rates or brand awareness. They care about revenue, cost, and risk. Here is how to build a business case for video production that speaks their language.
Educational Videos for Business
How to produce educational videos that actually teach something. Covers formats, scripting, filming approaches, and how to measure whether your audience is learning.
AI Video in the Enterprise: A Practical Guide
AI video tools promise to do everything from scriptwriting to full production. Here is what actually works in an enterprise setting, what does not, and where the real productivity gains are.
Internal Communications Video Guide
How to use internal communications video to reach employees and replace the all-hands email nobody reads. Practical formats, production tips, and distribution channels for comms teams.
The Video Operating System: Run Video Like a Business Function
Most companies treat video as a series of one-off projects. The ones producing 50+ videos a month treat it as a system. Here is how to build a video operating system that runs like any other business function.
Compliance Training Video Production
How to produce compliance training videos that employees actually watch. Covers regulated industries, mandatory topics, version control, and how to keep content current without reshooting everything.
