Loading...
Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Best Video Production Companies in London 2026
There is no single best video production company in London. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
Most enterprise video reports show views to people who care about pipeline. The fix is a three-tier metric ladder, one downstream outcome per format, and the four-quarter maturity curve that moves from counting views to attributing revenue.
How to Choose a Singapore Video Partner
Most procurement processes for video production in Singapore optimize for the wrong thing. Here is the decision framework enterprise marketing and comms teams should use instead in 2026.
Most enterprise buyers worry that a horizontal video partner will sound clueless about their sector. Fair concern. The reality: three layers to learn, a four-project fluency curve, and we have usually produced for adjacent customers already. Here is what onboarding actually looks like.
Animation vs Live Action for Internal Comms in Banks
Internal comms teams in banking default to talking-head videos. Animation is often the better format. Here is a clear framework for choosing between them.
MAS-Compliant Video Production in Singapore
MAS-regulated marketing communications need a video workflow built for compliance review, not retrofitted to it. Here is what that workflow looks like inside Singapore banks, insurers, and asset managers in 2026.
Most enterprise video strategies fail not because the thinking is wrong, but because nobody builds the operating model alongside the slide deck. Here are the five questions every strategy has to answer, the content framework that holds the rhythm, and the 90-day plan that gets you from blank page to shipped videos.
Event Recap Videos for Tourism Boards: When 48 Hours Matters
Trade shows, ribbon cuttings, festivals. Tourism boards generate dozens of events a year. The recap video is the asset that lives forever, but only if it ships within days.
Internal video teams are fixed headcount. Enterprise video demand is not. Most teams cycle between over-hiring and turning down work. Here is the structural fix: hire to baseline, let a partner absorb the spikes, and pay for output instead of idle editors.
Day two at the Forum. B2B teams are not short of ideas anymore. They are working through the scale of content demand, and how to keep quality high without building a production army internally.
Singapore vs Hong Kong for APAC Video Production
Singapore and Hong Kong are the two default APAC bases for enterprise video production. The right choice depends less on cost and more on which markets you need to reach, which languages, and how regulated your content is.
Customer story video is the single highest-leverage asset category in enterprise B2B - one shoot day produces 8 to 12 distinct deliverables, used by 4+ functions for years. The structural mistake most programs make is producing a single hero film per customer instead of designing the shoot to deliver multi-format assets. Here is the workflow that compounds.
