Sales & Marketing
How to Write a CTA for Business Video
A clear call to action turns a video from passive content into a conversion tool. Here is how to write CTAs that actually move viewers to act.
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Blog
Tips, Guides and News for Video Teams
Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Corporate Comms
Video Maker for Internal Comms: What Actually Works
Internal comms teams need to produce video fast - often within hours of a decision being made. Here is what to look for in a video maker built for corporate communications.
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