Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Five repeatable student storytelling video formats that work for small US college marketing teams. Shoot specs, edit patterns, and what makes each one travel further than a brochure.
Animation Use Cases for L&D Teams
Learning and development teams get more out of animation than almost any other function. Here are the places it works hardest, and where you should still reach for a camera.
Twelve hard dates a year, four phases, two production cadences. The video calendar US college marketing teams should be working from in 2026.
Animation is not just for hero brand films. These are the nine places enterprise teams get the most value from animated video, and how to tell when animation beats a camera.
Your Shootsta Dollars balance now lives in the platform. Use it to cover project charges like captions, voiceovers and social iterations when you submit a project.
Most small US colleges respond to enrollment pressure by hiring a full-time videographer. The math rarely works. Here is the model that does, and the budget comparison that explains why.
Burned-in (open) captions vs SRT/VTT sidecar files is a delivery decision, not a style one. Here is the format to lead with for each video type - L&D on an LMS, social autoplay, multilingual rollouts, accessibility audits and searchable web video - plus the default that covers most teams.
Four storyboard formats any state or national campaign can adapt - the Listening Post, the Pocketbook Explainer, the Stunt With a Point and the Milestone Recap - plus the newsroom cadence model that makes them work.
APRA-Aligned Video Production for AU FS
AU financial services video carries a specific regulatory load. APRA, ASIC and AFCA shape the workflow. The compliance gate pattern, the SM-equivalent accountability requirements under FAR and BEAR, and the per-asset audit trail that holds at APRA inspection for Big 4 banks, super funds and insurers.
Most tourism board RFPs for video production optimize for the wrong thing. Here is the 8-criteria decision framework state tourism offices, CVBs, and DMOs should use instead in 2026.
How Sydney Video Teams Scale Without Hiring
Sydney enterprise video teams hit a capacity ceiling at 10 to 15 finished videos a year per in-house head. The force-multiplier model that lifts output to 24 to 36 videos without growing headcount, used by the Big 4 banks, super funds and ASX-listed tech companies operating from Sydney.
Tourism boards budget for video the way other marketing teams budget for media buys. The numbers look very different. Here is what US state tourism offices, CVBs, and DMOs actually spend on video production in 2026.
