Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Repurpose Event Video for LinkedIn
Stop filming events and posting footage once. One 30-minute keynote can become 10+ LinkedIn clips. Here is the pre, during, and post-event repurposing playbook.
LinkedIn Employee Advocacy Video Playbook
How to launch an employee-generated content (EGC) video program on LinkedIn. Covers why personal profiles outperform company pages, how to recruit champions, and what metrics to track.
Retail and e-commerce video sits across four programs: SKU coverage at scale, seasonal campaign hero film, always-on social plus UGC, and brand plus retail media. Most retail programs underinvest in SKU coverage and over-invest in hero film. The unit economics for batched studio days and modular templates that cover hundreds to thousands of SKUs per year, plus the program pattern that lifts conversion without breaking budget.
How to Build a LinkedIn Thought Leadership Video Program
A step-by-step guide to getting executives on camera for LinkedIn. Covers topics, production approach, posting cadence, and how to handle reluctant leaders.
Public-sector video is shaped by three gates that do not apply in the commercial sector: procurement, accessibility and security. Four content surfaces (citizen-facing, workforce training, recruitment, leadership comms), the procurement vehicles that cut 60 to 120 days off time-to-first-shoot, and the accessibility and security patterns that hold up under FOIA and ombudsman review.
Higher education video sits across five content surfaces and runs against the enrollment funnel from awareness through yield to retention. The buying committee is consistent across small US private colleges: VP Communications, Director of Strategic Content, Writer/Editor. The program that holds: a continuous 200 to 500 piece annual cadence built around the academic calendar with batched faculty and student recording days.
LinkedIn Video Ad Specs and Formats 2026
Every LinkedIn video ad format with exact specs, dimensions, file size limits, and duration caps. Updated for 2026 with performance data on what actually works.
Video Sales Letter Examples That Work
Eight video sales letter examples from B2B sales teams - covering cold outbound, ABM, proposal walkthroughs, and renewals. Plus what makes each one work.
Professional services firms sell expertise. Video is the most efficient medium for proving it. The constraint: partner time. The model: batched recording days, practice-aligned scoping, risk and partner sign-off on every cut. Four content surfaces (thought leadership, client and pitch, recruiting, internal training) and the partner-led production pattern that ships 120 to 240 pieces per year without breaking the billable hour calendar.
Video Sales Letter Script Template
The 7-part script formula B2B teams use to write video sales letters that book meetings - with fill-in-the-blank templates for cold outbound, ABM, and proposal walkthroughs.
Energy and utilities video carries three non-negotiables: site safety, regulator readiness and customer trust. Four content surfaces (customer and community, workforce safety, ESG and transition, asset and project), the pre-built outage-comms kit that publishes inside 2 hours, and the multi-site program pattern that ships 120 to 280 pieces per year across generation, transmission, distribution and retail.
Manufacturing video runs across plants, not campaigns. The structural shift: a plant-day production model that captures 8 to 15 finished assets per visit across safety, operator training, customer enablement, brand and recruiting. EHS and PPE compliance baked into the crew. IP and competitive review gates protect shop-floor footage. The five-surface program ships 200 to 450 pieces per year across multi-plant operations.
