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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
The Video Operating System: Run Video Like a Business Function
Most companies treat video as a series of one-off projects. The ones producing 50+ videos a month treat it as a system. Here is how to build a video operating system that runs like any other business function.
Compliance Training Video Production
How to produce compliance training videos that employees actually watch. Covers regulated industries, mandatory topics, version control, and how to keep content current without reshooting everything.
Video ROI in B2B: The KPIs That Actually Matter
Most B2B video metrics are vanity metrics. Here are the KPIs that actually connect video production to pipeline and revenue, and how to track them without overcomplicating your reporting.
B2B Video Marketing: What Works and What Doesn't
Most B2B video marketing fails because it copies B2C playbooks. Here is what actually works for B2B buyers with longer sales cycles and multiple decision makers.
How to Enable Non-Creatives to Create On-Brand Video
Your subject matter experts know the content best but have never made a video. Here is how to set up a system where anyone in your organization can produce on-brand video without design skills or camera experience.
9 Types of Video Content Every Business Should Produce
Not sure what videos to make? Here are the 9 types of video content that cover every stage of the customer journey and every department in your business.
5 Reasons Marketing Teams Cannot Scale Video Editing (and How to Fix It)
Most companies can produce a few videos a year. Producing 10, 20, or 50 per month requires a different model. Here is how to scale video production without scaling your headcount or budget.
Corporate Videos: What They Are and How to Produce Them
Corporate videos cover everything from leadership updates to customer testimonials. Here is a plain guide to what counts as corporate video, which formats work, and how to start producing.
Enterprise Video Playbook: 12 Videos Every Corporate Team Needs
A practical guide to the 12 video types that enterprise teams use most. From CEO updates to customer testimonials, here is what to produce first and why each format earns its place in your content program.
Best Aspect Ratio for Business Video
A platform-by-platform guide to video aspect ratios. When to shoot 16:9, 9:16, 1:1, and 4:5, and the trap of trying to use one aspect ratio everywhere.
How to 10x Your Video Content
One shoot can produce 10 pieces of content if it is planned that way. Here is the workflow for getting more out of every video your team makes.
