Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Plan Engaging Business Podcasts
The planning that separates a podcast people listen to from a podcast that quietly disappears after episode three. Format, guests, structure, and distribution.
12 PSA Video Examples That Changed Behavior
12 of the strongest PSA video examples ever produced - mostly corporate CSR and enterprise brand-led - with the patterns marketing, comms, and CSR teams can borrow for their own campaigns.
Filming Business Video on an iPad
Tips and tricks for filming business video on an iPad. When the iPad is the right tool, the rig you need, and the mistakes to avoid.
Video Storyboard Templates: When to Use Them, When to Skip Them
Storyboard templates are everywhere. Google Slides decks, Canva boards, downloadable PDFs. But templates solve a formatting problem, not a creative one. Here's when they help and when an AI storyboard generator is the better move.
25 Marketing Video Ideas That Drive Pipeline
25 marketing video ideas built around the formats that actually move pipeline for B2B teams - explainers, customer stories, thought leadership, ABM, webinar repurposing, and more.
Most enterprise event recap programs treat video as an event-week deliverable. The structural shift is treating it as a year-long asset that compounds. Three deliverable timelines from one on-site crew, captured with the post-event reuse pattern in mind, produces 10x the reach the in-person event alone delivers.
Best AI Storyboard Generators in 2026
We tested every AI storyboard generator we could find. Most are built for filmmakers or solo creators. Only a few handle the things enterprise video teams actually need - brand context, shareable links, and production-tier output.
20 Sales Video Ideas Reps Actually Send
20 sales video ideas covering the full B2B sales motion - prospecting and cold outbound, async demos, video sales letters, account-based video, deal-stuck videos, and renewal asks.
Monthly CEO video updates are the highest-trust internal channel an enterprise has and the format CEOs most often resist because they fear unbounded time commitment. The fix is structural: four-message format, quarterly batch shoot days, monthly editing rhythm, native distribution. Roughly 8 hours of CEO time produces 12 monthly updates a year.
Most corporate videos skip the storyboard step entirely. The ones that get approved faster and cost less to produce don't. Here's how to storyboard a corporate video, even if you've never drawn a stick figure.
LinkedIn Video Length: How Long Should Your Videos Be?
The right LinkedIn video length depends on format and goal. Data-backed breakdown of optimal duration for feed videos, ads, thought leadership, and LinkedIn Live.
Generate and edit captions directly inside the Shootsta platform. No request forms, no back and forth, no waiting on turnaround. Here is how it works.
