Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How Much Does Hiring a Videographer Cost?
Videographer rates range widely by market, day, and project. Here is how the cost actually adds up, and where it stops making sense for ongoing video.
Marketing hires a freelancer. Comms hires another. HR finds someone local. Every call is sensible, and before long every video looks different. Chad Lakin on why consistency is an operating-model problem, not a guidelines problem.
Video Subscription vs Videographer + Editor
Hiring a videographer and an editor is a project model. A video subscription is an operating model. Here is when each one wins, and why most teams end up using both.
The CMO video scorecard for 2026
Most CMOs cannot say whether their video program is working, because they grade it on output instead of the things that decide whether video drives pipeline. Here is a five-part scorecard: coverage across functions, brand consistency at scale, turnaround, cost per video, and measurement. Score each out of five and you will see exactly where the program is leaking.
Every enterprise has a Steve: the one talented video person who ends up carrying marketing, HR, comms, sales and L&D at once. Chad Lakin explains why the fix is rarely one more hire, and what an operating model that absorbs demand looks like instead.
How to Build a Multilingual Video Library
A multilingual video library turns one-off translations into a managed system of masters and versions. Here is how to structure one that scales.
How Many Languages Should You Localize?
How many languages you should localize depends on where video changes a buying or training outcome. Fund languages by value, not by headcount.
Brand Consistency Across Localized Video
Brand consistency across localized video comes from governance and shared templates, not from hoping regional teams stay on brand by themselves.
How to Localize Animated Video at Scale
Animated video is the easiest format to localize because text and audio live in editable layers. Here is how to scale it across languages cleanly.
Chad Lakin, Senior Vice President of Growth at Shootsta, explains why the teams getting real results from video have built a repeatable capability rather than run another campaign, and the three habits that make it work.
How Much Does Video Localization Cost?
Video localization cost depends on format, languages and how your masters are built. Re-versioning from one master costs far less than reshooting.
Enterprise teams now need hundreds of videos a year across marketing, sales, comms, learning and more. Chad Lakin explains why no single production model absorbs that volume, and how the teams that scale match each type of content to the model that fits it.
