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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Explainer videos turn complex ideas into clear, short content. Here is when they work, when they don't, and how to produce them without spending $20K on a single animation.
Most video marketing strategies are wishlists disguised as plans. Here is a framework that starts with what you can produce this month and builds from there.
Mandatory compliance training has a reputation for being dull. Scenario-based video changes that. Here is how to produce compliance content employees actually remember.
Most training videos get ignored. The problem is not the topic - it is the format. Here is how to produce training videos that hold attention and improve retention.
Employee training videos save time and money when done right. Here is how to produce onboarding, compliance, and skills training videos your employees will actually watch.
Client testimonial videos are the most effective sales asset in B2B. Here is how to produce them without chasing customers, booking crews, or spending months on a single video.
A practical guide for L&D teams who want to produce training videos at scale. Covers formats, production workflows, LMS integration, and how to measure learning impact.
How to use microlearning video to train employees in 1-3 minute bursts. Covers when microlearning works, how to structure modules, production tips, and measuring impact.
Job listings with video get more applications from better candidates. Here are the recruitment video formats that work, with production tips for each one.
Calculating video production ROI is simpler than most teams think. Use our free calculator to model your return, and learn which inputs actually matter.
How large organizations scale video production from a handful of videos per quarter to hundreds per month without losing brand consistency or blowing the budget.
Most companies produce video when someone asks for it. The companies winning with video produce it continuously. Here is how to move from ad-hoc video requests to an always-on video content program.
