Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
LinkedIn Video Posting Frequency and Best Times
How often should you post video on LinkedIn? What times get the most engagement? Here is what the data says and how to stay consistent without burning out.
Financial services video sits inside a regulatory perimeter that most enterprise video partners are not built to operate inside. Four FS-specific use cases, a regulator-aware production workflow with compliance gates at script and first-cut stages, multi-jurisdiction sign-off for global firms, and the customer-versus-advisor content split that drives the program structure.
LinkedIn Live vs Native Video: When to Use Each
LinkedIn Live and native video serve different purposes. Here is when to use each format and how to get the most from both.
Measuring LinkedIn Video ROI for B2B
Stop guessing whether LinkedIn video works. Here is how to measure B2B video ROI across the full funnel - from impressions to pipeline attribution.
Healthcare and pharma video carries the highest regulatory load of any sector. The structural difference is workflow: medical, legal and regulatory review at multiple stages, audience-tagged routing, audit trails retained for years. Four content surfaces (DTC, HCP, internal, congress), an MLR review chain that holds up at inspection, and the program pattern that protects the program from regulator action.
How to Repurpose Event Video for LinkedIn
Stop filming events and posting footage once. One 30-minute keynote can become 10+ LinkedIn clips. Here is the pre, during, and post-event repurposing playbook.
SaaS companies ship product continuously. A traditional campaign-led video program cannot keep pace. The shift: a continuous production model matched to the release cycle. Quarterly major release content, monthly minor release content, weekly product drops and an annual flagship. Four content tiers (product, customer, developer, brand + exec) and the unit economics that scale to 120 to 250 video pieces per year.
Retail and e-commerce video sits across four programs: SKU coverage at scale, seasonal campaign hero film, always-on social plus UGC, and brand plus retail media. Most retail programs underinvest in SKU coverage and over-invest in hero film. The unit economics for batched studio days and modular templates that cover hundreds to thousands of SKUs per year, plus the program pattern that lifts conversion without breaking budget.
LinkedIn Employee Advocacy Video Playbook
How to launch an employee-generated content (EGC) video program on LinkedIn. Covers why personal profiles outperform company pages, how to recruit champions, and what metrics to track.
How to Build a LinkedIn Thought Leadership Video Program
A step-by-step guide to getting executives on camera for LinkedIn. Covers topics, production approach, posting cadence, and how to handle reluctant leaders.
Public-sector video is shaped by three gates that do not apply in the commercial sector: procurement, accessibility and security. Four content surfaces (citizen-facing, workforce training, recruitment, leadership comms), the procurement vehicles that cut 60 to 120 days off time-to-first-shoot, and the accessibility and security patterns that hold up under FOIA and ombudsman review.
LinkedIn Video Ad Specs and Formats 2026
Every LinkedIn video ad format with exact specs, dimensions, file size limits, and duration caps. Updated for 2026 with performance data on what actually works.
