Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Build a Customer Story Video Program
Many teams produce a customer story when a deal closes, then move on. A program is a repeatable workflow that ships stories all year. Here is how to build one, from picking customers to shipping cuts that sales uses.
Best Aspect Ratio for Business Video
A platform-by-platform guide to video aspect ratios. When to shoot 16:9, 9:16, 1:1, and 4:5, and the trap of trying to use one aspect ratio everywhere.
How to 10x Your Video Content
One shoot can produce 10 pieces of content if it is planned that way. Here is the workflow for getting more out of every video your team makes.
Engaging Interview Questions for Video
The right question turns an interview from awkward to compelling. Here is how to write questions that pull stories out of even the most reluctant subject.
How to Write a Script for Business Video
A practical script writing guide for business video. Covers speech-driven scripts, visuals-driven scripts, and the structure that keeps viewers watching.
Corporate Video Production: The Complete Guide
Corporate video production has changed. Here is how modern companies produce video at scale - from choosing a production model to measuring results.
Direct Video Messages for Customer Retention
A 60-second personal video beats a templated email almost every time. Here is how to use direct video messages to keep customers engaged and reduce churn.
Video Maker for Sales Teams: Close Faster With Video
Sales reps who use video in their outreach get higher response rates. Here is what sales teams need from a video maker and which tools work for prospecting, demos, and follow-ups.
What Makes a Customer Story Video Convert
Production polish is not what makes a customer story video convert. Structure, specificity, and a customer who matches the prospect do. Here is what separates the stories that move pipeline from the ones that just sit on a page.
How to Write a CTA for Business Video
A clear call to action turns a video from passive content into a conversion tool. Here is how to write CTAs that move viewers to act.
The Perfect Length for Business Video
How long should a business video be? Platform benchmarks, audience attention data, and the rule that beats every guideline: cut to the message.
How to Create a Shot List for Business Video
A shot list turns a script into a shoot. Here is how to build one for business video, what to include, and the shortcuts that save the most time on set.
