Blog
Tips, Guides and News for Video Teams
Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Video Strategy
Setting Achievable Video Marketing Goals and KPIs
Master setting goals for video marketing success. Learn to align video content with marketing objectives and create measurable KPIs for maximum ROI.
Mark AshworthRead more
Video Strategy
Corporate Video Production for UK Companies
Plan corporate video production for a UK company, from what your audiences need to workflow, platforms and budget. The guide also shows how to measure performance and return.
Mark AshworthRead more
Sales & Marketing
Videography for Advertising: Best Practices Guide
Master videography advertising with proven best practices. Learn marketing company video strategies that drive results and maximize advertising ROI.
Mark AshworthRead more
Corporate Comms
Internal Communications Specialist Complete Playbook
Learn how to incorporate branding into video content effectively. Complete guide to video branding strategy with examples and actionable tips.
Mark AshworthRead more
Corporate Comms
Building a Video-First Corporate Culture
Transform your organization with a video-first culture. Learn corporate video adoption strategies that boost engagement and drive workplace innovation
Mark AshworthRead more
ShootstaVideo Strategy
Video Marketing Budget Planning and Optimization
shootsta.com/blogRead article
Corporate Comms
Cross-Functional Video Team Management Guide
Master video team management with proven strategies for cross-functional video collaboration and effective video project management success.
Mark AshworthRead more
Video Strategy
Video Performance Benchmarking Across Industries
Video performance benchmarking across industries: what view rates, engagement and ROI look like in B2B tech, healthcare, financial services, retail and manufacturing, and how to set your own baseline.
Mark AshworthRead more
