Sales & Marketing
Video Advertising for Business: Formats That Work
Video ads outperform static ads across every platform. Here are the formats, lengths, and production approaches that work for B2B and B2C video advertising.
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Blog
Tips, Guides and News for Video Teams
Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Sales & Marketing
Marketing Video Production: From Brief to Launch
Marketing teams need video faster than agencies deliver. Here is a step-by-step production workflow for marketing videos that keeps pace with your campaign calendar.
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