Corporate Videos
Fast, Affordable, Scalable Corporate Video Production
At Shootsta, we help corporate teams produce high-quality, on-brand video content quickly, cost-effectively, and at scale.
How Shootsta Helps Corporate Teams Create Video at Scale
Whether you're creating internal communications videos, training videos, sales enablement content, customer testimonials, or event coverage, our unique solution gives you everything you need: guided filming support, customizable templates, and professional editing - all in one platform with streamlined workflows.
Want to level up your production quality? Find out how sound effects help you produce better corporate videos, or discover why video is the best way to respond to a crisis.
From onboarding to ongoing delivery, Shootsta simplifies the video production process while enabling your team to upskill and create content with confidence. Explore our comparison of the best enterprise video editing services to see how different approaches stack up. With offices in Sydney, London, Singapore, and San Diego, we make corporate video production fast, scalable, and easy to manage - without sacrificing quality or brand consistency.
What is corporate video production?
Corporate video production is the end-to-end process of making video content for a business audience: scripting, filming, editing, and delivering the final asset for use in marketing, sales, internal comms, training, recruitment, or events. The term covers everything from a 60-second LinkedIn explainer to a multi-camera town hall recap, and the buyer is usually a marketing, comms, or L&D lead rather than a creative team.
The traditional corporate video production model uses a full-service agency for each project at $5,000-$25,000 per video. The modern model is a subscription with a global editing team handling unlimited videos at a fixed monthly cost, which is what Shootsta runs for enterprise customers across PwC, Schneider Electric, and CBRE.
What is the corporate video production process?
The corporate video production process at Shootsta runs in five stages: brief, capture, edit, review, deliver.
- Brief. The team fills in a structured brief on the Shootsta platform covering audience, message, format, and brand kit. Most briefs take 10 to 15 minutes.
- Capture. Footage is shot in-house using the Shootsta kit or by a Shootsta videographer in any of 30+ regions. Self-shoot is the default for executive video and town halls; pro crew is the default for marketing and brand work.
- Edit. Footage is uploaded and assigned to a Shootsta editor in the relevant time zone. First cut ships in 48 hours.
- Review. The customer reviews in-platform with timecoded comments. Two rounds of revision are included.
- Deliver. Final video is exported in the formats required (16:9, 9:16, 1:1) with captions and brand framing locked in.
The five-stage process is built to compress a six-week agency cycle into 48 hours by removing handoffs and centralizing the brief, files, edits, and feedback in one platform.
Video production for corporate teams
Most demand for video production for corporate teams sits with four buyers: marketing, internal communications, learning and development, and people and culture. Each buyer has a different video volume, different stakeholders, and a different reason for switching from agency work to a subscription model.
- Marketing teams use video production for corporate campaign work: product launches, customer stories, ABM personalization, paid social, and category content. Volume is usually 4 to 12 finished assets per month with multi-aspect deliverables across LinkedIn, YouTube, and the website.
- Internal comms teams use video production for corporate announcements, leadership updates, town hall recaps, change comms, and quarterly results. Volume is usually 8 to 20 videos per month at enterprise scale, turned around in under 72 hours.
- L&D teams use video production for corporate training: induction, compliance, product knowledge, system rollouts, and microlearning. Many training modules are built with animated corporate video production so the content does not age. Volume varies but consistency matters more than volume; the same template needs to render the same way every time.
- HR and people teams use video production for corporate recruitment, employer brand, CEO updates, and culture content. Volume is lower (2 to 6 per month) but the budget often sits outside marketing, which is why a fixed monthly subscription is easier to plan around than per-project quotes.
Shootsta's subscription bundles all four buyers into one platform with shared brand kits, one editing pool, and one set of approvals - so a global team can run video production for corporate audiences across regions without duplicating spend or losing brand control.
Video production for corporate teams in Australia
Shootsta was founded in Sydney and runs corporate video production for Australian enterprise customers across financial services, professional services, real estate, and technology. The Sydney studio handles in-region briefing, editing, and crew dispatch, with self-shoot kits deployed to teams in every capital city.
For local corporate video production we have on-the-ground videographers and editors in Sydney, Melbourne, Brisbane, Perth, Adelaide, and the Gold Coast. For APAC-wide rollouts the Sydney team coordinates with the Singapore, Auckland, and Hong Kong studios so one brief turns into footage in every market without re-briefing locally.
Australian customers include enterprises across ASX-listed financial services, listed property groups, and professional services firms. Subscription pricing is set in AUD with no per-project quoting, which is the main reason Australian marketing and comms teams move off agency retainers.
What types of corporate video can you produce?
From internal communications to marketing campaigns, corporate video covers every touchpoint in your business.
Internal Comms
Share fast, professional internal updates, leadership messages, and company news to keep your teams aligned, engaged, and informed.
Training & Development
Produce consistent, scalable training videos to support onboarding, upskilling, and compliance while saving time and improving engagement.
Testimonials
Capture authentic client or employee testimonials to build trust, showcase success stories, and strengthen your sales or recruitment efforts.
Employer Branding
Showcase your company culture, values, and people to attract top talent with impactful video content designed for careers pages, social media, and recruitment campaigns.
Events
Turn live or virtual events into high-impact video content with branded highlights, speaker clips, and recap edits delivered quickly to extend reach and engagement.
Marketing
Support campaigns with branded videos that explain products, tell stories, and connect with your audience across every marketing channel.
Why do teams choose Shootsta for corporate video production?
Fast Turnaround Times
Get a first cut of your edited video within 48 hours, helping your team move quickly and stay ahead of deadlines.
Scalable for Teams
Easily scale video production across departments and regions with Shootsta's platform, giving every team the tools to create approved on-brand content quickly and consistently.
Lower Production Costs
Cut production costs without sacrificing quality by using Shootsta's hybrid model combining creative experts with efficient tools built for modern business needs.
Consistent, On-Brand Results
Ensure every video matches your brand's tone, style, and quality with Shootsta's editing team, brand kits, and quality control processes built into every project.
Empower Teams to Create
Give your team the confidence to plan, film, and brief videos with tools and support that make production simple even with no prior experience.
Global Support and Training
Access expert support, onboarding, and training wherever your team is located, ensuring success with scalable video production across time zones and regions.
Frequently asked questions
What is corporate video production?
Corporate video production is the end-to-end process of making video content for a business audience: scripting, filming, editing, and delivering the final asset for use in marketing, sales, internal comms, training, recruitment, or events. The buyer is usually a marketing, comms, or L&D lead rather than a creative team. Shootsta runs corporate video production for enterprise customers including PwC, Schneider Electric, and CBRE on a subscription model.
Who buys video production for corporate teams?
Video production for corporate teams is bought by four main buyers: marketing (campaign and product launch video), internal communications (CEO updates, town halls, change comms), L&D (training and onboarding), and HR or people teams (employer brand, recruitment, culture). At enterprise scale these buyers usually pool budget into a single subscription so one platform, one brand kit, and one editing pool services all four functions instead of each running a separate agency relationship.
Who handles video production for corporate teams in Australia?
Shootsta runs video production for corporate teams across Australia from the Sydney studio, with on-the-ground videographers and self-shoot kits in Sydney, Melbourne, Brisbane, Perth, Adelaide, and the Gold Coast. For APAC-wide programs the Sydney team coordinates with Singapore, Auckland, and Hong Kong so one brief generates footage in every market. Pricing is set in AUD on a fixed monthly subscription rather than per-project agency quoting.
What is the corporate video production process?
The corporate video production process runs in five stages: brief, capture, edit, review, and deliver. Shootsta compresses the traditional six-week agency cycle into 48 hours by centralizing the brief, footage, edits, and feedback in one platform and assigning the edit to a global editor pool. Self-shoot is the default for executive and internal comms work; a pro crew handles marketing and brand productions.
What is corporate communication video production?
Corporate communication video production covers any video produced for internal comms or external corporate communications: CEO updates, town hall recaps, change announcements, employee onboarding, employer brand, recruitment, and crisis comms. The volume is usually 8 to 20 videos per month at enterprise scale, which is why most corporate communications teams move to a subscription model rather than per-project agency work.
How long does it take to produce a video with Shootsta?
You can receive a first cut of your edited video within 48 hours after submitting your brief and footage. Faster turnaround options are also available depending on your plan.
Do I need any video editing experience to use Shootsta?
Not at all. Shootsta is designed for non-experts. Simply shoot your footage (or use our global filming partners), upload it to the platform, and our editors take care of the rest.
What support do you offer during the video creation process?
We offer end-to-end support - from creative guidance and filming tips to edit reviews and technical help. You'll also have access to training resources, templates, and dedicated client success teams.
Do I film my own footage or does Shootsta help?
The core of the Shootsta product is for self-creation, but if needed, we also offer access to a global network of trusted videographers for professional shoots.
What's included in a typical Shootsta project?
A standard project includes access to our platform, briefing tools, professional editing, motion graphics (if required), brand kit integration, and two rounds of feedback. Add-ons like captions or voiceovers are also available.
Can I ensure my videos stay on brand?
Yes - our editors use your brand assets, fonts, colors, and templates to ensure every video aligns with your guidelines. You can upload a brand kit directly to your Shootsta account.
How much does a typical video cost to produce with Shootsta?
Costs vary depending on your subscription plan and add-ons, but our model is significantly more cost-effective than traditional production. Get in touch for a custom quote based on your needs or head over to our pricing page for more information.
Predictable, Fast & Scalable Video Production for Modern Teams
Get on-brand, professionally edited videos in 48 hours - without inflated agency prices or delays.