Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
7 Steps to Brand Consistency Across Outsourced Video Editing
When you outsource video editing across teams, offices, or regions, brand consistency breaks down fast. Here is how enterprise comms and marketing teams solve it without micromanaging every cut.
20 Product Launch Video Ideas for B2B
20 product launch video ideas for B2B teams - hero launch films, demo walkthroughs, sales enablement videos, in-app announcements, customer story launches, and partner enablement.
Investor relations video is a regulated format with the same disclosure controls as the press release it accompanies. Four formats, a disclosure-controlled production workflow that protects material non-public information through to release, and a dual-audience distribution model serving both retail investors and institutional analysts. Here is the production structure that does not surface material information ahead of release.
Short-form vs Long-form Video on LinkedIn
Is shorter video better on LinkedIn? Here is what the data says about video length, when long-form works, and how to hook viewers in the first 3 seconds.
Crisis comms video is the format you build before you need it, not when the crisis lands. Three crisis tiers, a pre-built crisis kit that compresses production from 12 hours to under 2, a parallel approval chain that runs alongside production rather than gating it, and a quarterly drill that keeps the response chain warm.
LinkedIn Video Posting Frequency and Best Times
How often should you post video on LinkedIn? What times get the most engagement? Here is what the data says and how to stay consistent without burning out.
Thought leadership video is the highest-leverage brand asset most enterprise marketing teams underinvest in. Four formats, an original-research model that produces signature content, a multi-year cadence that earns external recognition, and the cross-channel distribution that puts your perspective into rooms your owned audience does not reach.
Financial services video sits inside a regulatory perimeter that most enterprise video partners are not built to operate inside. Four FS-specific use cases, a regulator-aware production workflow with compliance gates at script and first-cut stages, multi-jurisdiction sign-off for global firms, and the customer-versus-advisor content split that drives the program structure.
LinkedIn Live vs Native Video: When to Use Each
LinkedIn Live and native video serve different purposes. Here is when to use each format and how to get the most from both.
Healthcare and pharma video carries the highest regulatory load of any sector. The structural difference is workflow: medical, legal and regulatory review at multiple stages, audience-tagged routing, audit trails retained for years. Four content surfaces (DTC, HCP, internal, congress), an MLR review chain that holds up at inspection, and the program pattern that protects the program from regulator action.
Measuring LinkedIn Video ROI for B2B
Stop guessing whether LinkedIn video works. Here is how to measure B2B video ROI across the full funnel - from impressions to pipeline attribution.
SaaS companies ship product continuously. A traditional campaign-led video program cannot keep pace. The shift: a continuous production model matched to the release cycle. Quarterly major release content, monthly minor release content, weekly product drops and an annual flagship. Four content tiers (product, customer, developer, brand + exec) and the unit economics that scale to 120 to 250 video pieces per year.
