Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Podcast video sits at the intersection of thought leadership, content marketing and executive brand. Most enterprise programs that launch fail within 12 episodes because they treat each episode as a single deliverable. The structural shift is multi-deliverable per episode and three-channel distribution. Here is the production model that holds.
Video Editing Services for Training and Social Content
Enterprise teams need different things from video editing depending on the content type. Here is what to look for when choosing a service for training videos, social content, and product launch videos at scale.
Account-based marketing video used to mean either generic creative serving everyone or one-to-one custom video for the top 10 accounts. Neither scales. The structural shift is segment-template production for one-to-few ABM, which is where most enterprise programs actually live. Three personalisation tiers, the segment-template model that makes the middle tier economically viable, and the buying-committee distribution that turns video-touched accounts into faster pipeline.
Enterprise teams hit a ceiling with video production not because editing is hard, but because approvals, brand drift, and unpredictable costs make scaling painful. Here is what actually causes the bottleneck and how to fix it.
Product launch video is the highest-stakes asset most enterprise marketing teams produce in any given quarter. Four deliverables, a 10-week timeline working backwards from launch day, and a cross-functional sign-off chain that adds 1 to 2 weeks of review. The structural shift is treating launch as the kickoff of the asset's 12-month life cycle rather than as a single-day event.
LinkedIn Video Best Practices for B2B Teams
What actually works for B2B video on LinkedIn in 2026. Formats, lengths, captions, hooks, and posting patterns from teams producing 10+ videos per month.
Brand guidelines describe the brand. Brand governance enforces it. Here are the seven controls that keep outsourced video editing on brand at volume, and what breaks without each one.
20 Product Launch Video Ideas for B2B
20 product launch video ideas for B2B teams - hero launch films, demo walkthroughs, sales enablement videos, in-app announcements, customer story launches, and partner enablement.
Investor relations video is a regulated format with the same disclosure controls as the press release it accompanies. Four formats, a disclosure-controlled production workflow that protects material non-public information through to release, and a dual-audience distribution model serving both retail investors and institutional analysts. Here is the production structure that does not surface material information ahead of release.
Short-form vs Long-form Video on LinkedIn
Is shorter video better on LinkedIn? Here is what the data says about video length, when long-form works, and how to hook viewers in the first 3 seconds.
Crisis comms video is the format you build before you need it, not when the crisis lands. Three crisis tiers, a pre-built crisis kit that compresses production from 12 hours to under 2, a parallel approval chain that runs alongside production rather than gating it, and a quarterly drill that keeps the response chain warm.
Thought leadership video is the highest-leverage brand asset most enterprise marketing teams underinvest in. Four formats, an original-research model that produces signature content, a multi-year cadence that earns external recognition, and the cross-channel distribution that puts your perspective into rooms your owned audience does not reach.
