Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Sydney vs Melbourne for Corporate Video
Sydney and Melbourne are the two default bases for corporate video production in Australia. The right choice depends on stakeholder gravity, industry mix, and the kind of work you produce most.
Internal comms leaders are usually under-resourced for the volume of video the business actually wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.
Sustainable Tourism Storytelling: Video That Moves Travelers
Most sustainable tourism video reads like a corporate sustainability report. Travelers do not respond. The format that works puts specific people and places first, with the board's program in the background.
Heads of talent acquisition running agency-heavy hiring funnels usually have the highest-ROI video opportunity in the business. Four formats move recruitment metrics most, the cost-per-qualified-hire drops 35 to 60 percent at scale, and the rhythm compounds employer brand over years rather than months.
How to Plan FSI Animations Without Losing 6 Weeks to Legal
Compliance review is the bottleneck in most financial services video production. With animation, you can design around it. Here is the timeline that actually works.
Video production in Australia costs AUD 3,500 to AUD 10,000 per finished video on a subscription model, with one-off project work starting around AUD 7,500. Here is the full 2026 pricing breakdown for enterprise teams.
Most CMOs inherit a fragmented video footprint and treat it as a creative line item. The shift to treating video as marketing infrastructure changes the conversation with the CFO, the function leaders and the agency stack. Four outcomes to measure against, the 12 to 18% budget band mature programs allocate, and the operating model that compounds value over years.
Crisis Communications Video for Tourism Boards
Hurricane season, wildfires, public health events, civil unrest. Tourism boards face crisis communication needs other industries do not see. Video is the format that travels furthest and fastest.
Most enterprise teams who try pure DIY phone video hit a wall somewhere around 8 to 12 videos a month. The honest answer is not phones vs partner. It is the hybrid model: phones capture the footage, the partner finishes to brand. Here is where each one earns its place.
How to Choose a UK Video Production Agency
Most UK enterprise procurement processes for video production optimize for the wrong thing. Here is the 8-criteria decision framework marketing and comms teams should use instead in 2026.
Eight video formats every small US college should be shipping in 2026, mapped to the five stages of enrollment marketing: awareness, consideration, decision, yield and retention. Built for two-to-four-person marketing teams.
Most enterprise buyers ask this question as a sanity check, not a target. Here is what peer enterprises actually produce by company size and sector, where most programs sit on the volume curve, and how to read the benchmark without making the wrong move based on it.
