Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Best Video Production Companies in Sydney
There is no single best video production company in Sydney. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
L&D leaders running classroom-heavy training programs typically have the largest single opportunity in the business to free budget through format change. Four training formats move from classroom to video cleanly; the savings fund higher-impact live work. Here is the rollout that compounds learner adoption over four quarters.
Shootsta Impact Video Awards 2026: How to Enter
Entries are open for the Shootsta Impact Video Awards 2026. Here is what the awards recognise, who can enter, the 14 categories, how the panel judges, and how to nominate your team before July 31.
5 Video Formats Every US Tourism Board Should Be Producing in 2026
Tourism marketing video has converged on five formats that consistently move visitor volume, trade engagement, and stakeholder funding. Here is what each one is and how to prioritize.
Customer success leaders are usually under-resourced for both reactive support volume and proactive retention work. Video is the cheapest lever to fix both - 15 to 35% deflection on onboarding and how-to tickets, faster time-to-value, and renewal-stage customer story video that lifts net retention. Here is the four-format model and where each piece earns its place.
5 Video Formats Every Insurer Should Be Producing in 2026
Insurance marketing in 2026 has converged on five high-value video formats. Three of them are animation-led. Here is what to produce and how to prioritize.
Sydney vs Melbourne for Corporate Video
Sydney and Melbourne are the two default bases for corporate video production in Australia. The right choice depends on stakeholder gravity, industry mix, and the kind of work you produce most.
Internal comms leaders are usually under-resourced for the volume of video the business actually wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.
Sustainable Tourism Storytelling: Video That Moves Travelers
Most sustainable tourism video reads like a corporate sustainability report. Travelers do not respond. The format that works puts specific people and places first, with the board's program in the background.
Heads of talent acquisition running agency-heavy hiring funnels usually have the highest-ROI video opportunity in the business. Four formats move recruitment metrics most, the cost-per-qualified-hire drops 35 to 60 percent at scale, and the rhythm compounds employer brand over years rather than months.
How to Plan FSI Animations Without Losing 6 Weeks to Legal
Compliance review is the bottleneck in most financial services video production. With animation, you can design around it. Here is the timeline that actually works.
Video production in Australia costs AUD 3,500 to AUD 10,000 per finished video on a subscription model, with one-off project work starting around AUD 7,500. Here is the full 2026 pricing breakdown for enterprise teams.
