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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Best Video Maker for Business Teams in 2026
Consumer video makers are built for creators. Business teams need something different. Here is how to evaluate video maker tools when your priorities are brand consistency, compliance, and volume.
How to Create a Shot List for Business Video
A shot list turns a script into a shoot. Here is how to build one for business video, what to include, and the shortcuts that save the most time on set.
How to Increase Video Audience Engagement
Engagement is built into the structure of a video, not bolted on after. Here is how to design business video that holds attention through the whole watch.
Training Video Software: What to Use and When
There are dozens of training video tools on the market. Here is how they break down by category, what each type does well, and how to pick the right one for your team.
Typography in Business Video
Type does more than label a speaker. Used well, it becomes part of the video itself. Here is how to use typography in business video without making it look like a slide deck.
How to Produce Promotional Videos That Get Results
Promotional videos are the workhorse of marketing campaigns. Here is how to produce them faster and cheaper without sacrificing the quality that makes them effective.
Video Production for Financial Services: A Compliance-Ready Guide
Banks, insurers, and asset managers need video that passes compliance review. Here is how to produce investor communications, training content, and marketing video within financial services regulations.
Product Demo Videos: How to Show Your Product in Action
Product demo videos let prospects see how your product works before they talk to sales. Here is how to produce demos that shorten sales cycles and answer buyer questions.
Video Production for Pharmaceutical Companies
Pharma companies produce more video than most industries - from HCP education to patient stories to compliance training. Here is how the regulated production process actually works.
Video Advertising for Business: Formats That Work
Video ads outperform static ads across every platform. Here are the formats, lengths, and production approaches that work for B2B and B2C video advertising.
Marketing Video Production: From Brief to Launch
Marketing teams need video faster than agencies deliver. Here is a step-by-step production workflow for marketing videos that keeps pace with your campaign calendar.
How to Choose a Corporate Video Production Company
Choosing a corporate video production company is harder than it looks. Here is what to evaluate, what questions to ask, and how to avoid the most common mistakes.
