Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Increase Video Audience Engagement
Engagement is built into the structure of a video, not bolted on after. Here is how to design business video that holds attention through the whole watch.
Typography in Business Video
Type does more than label a speaker. Used well, it becomes part of the video itself. Here is how to use typography in business video without making it look like a slide deck.
Video Production for Financial Services
Banks, insurers, and asset managers need video that passes compliance review. Here is how to produce investor communications, training content, and marketing video within financial services regulations.
Product Demonstration Videos: How to Make One
Product demo videos let prospects see how your product works before they talk to sales. Here is how to produce demos that shorten sales cycles and answer buyer questions.
Video Advertising for Business: Formats That Work
Video ads outperform static ads across every platform. Here are the formats, lengths, and production approaches that work for B2B and B2C video advertising.
How to Choose a Corporate Video Production Company
Choosing a corporate video production company is harder than it looks. Here is what to evaluate, what questions to ask, and how to avoid the most common mistakes.
How to plan internal comms video that employees watch and understand. It covers setting the goal, structuring the message, scripting and getting sign-off before anyone films.
Organizing Video Assets at Scale
Enterprise video programs generate thousands of files. Without a system for organizing raw footage, finished edits, and brand assets, teams waste hours searching for the right clip. Here is how to fix that.
Complete guide to developing video templates UK that embed brand standards, accelerate production, and ensure consistent professional quality across distributed teams.
Master camera delivery with expert tips for authentic on-camera presence. Complete guide for UK executives overcoming camera discomfort and building confidence.
Comprehensive 2026 guide on how to scale video production UK with modern enterprise video operations UK delivering 5-10x output increases and 40-60% cost reductions.
Discover how leading enterprises scale video at scale UK operations with modern enterprise video production UK strategies that deliver quality, consistency, and ROI.
