Blog
Tips, Guides and News for Video Teams
Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Sales & Marketing
Brand Messaging Through Video: A Strategic Framework
Learn how to incorporate branding into video content effectively. Complete guide to video branding strategy with examples and actionable tips.
Mark AshworthRead more
Corporate Comms
Internal Communications Video Best Practices UK
Learn how to make internal comms videos that UK teams watch, how to share them and which compliance and legal points apply. The guide also clears up common myths about video at work.
Mark AshworthRead more
Sales & Marketing
Video Marketing UK: Strategy for UK Businesses
Build a video marketing strategy for UK audiences, with advice on how UK viewers watch, what works on each platform and how to make videos that fit the culture. It also covers compliance and measurement.
Mark AshworthRead more
Sales & Marketing
Video Marketing Compliance Guide for UK Businesses
A video marketing compliance guide for UK businesses. It covers GDPR, ASA rules and post-Brexit changes, the extra rules in regulated industries, and how to build compliance checks into your production process.
Mark AshworthRead more