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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
25 internal communications video ideas for enterprise teams - from CEO cadence and town halls to change announcements, employee spotlights, training, and DEI campaigns.
How small businesses can produce professional video without agency budgets. Covers filming options, editing workflows, cost breakdown, and when to outsource.
Enterprise teams need different things from video editing depending on the content type. Here is what to look for when choosing a service for training videos, social content, and product launch videos at scale.
Enterprise teams hit a ceiling with video production not because editing is hard, but because approvals, brand drift, and unpredictable costs make scaling painful. Here is what actually causes the bottleneck and how to fix it.
What actually works for B2B video on LinkedIn in 2026. Formats, lengths, captions, hooks, and posting patterns from teams producing 10+ videos per month.
When you outsource video editing across teams, offices, or regions, brand consistency breaks down fast. Here is how enterprise comms and marketing teams solve it without micromanaging every cut.
20 product launch video ideas for B2B teams - hero launch films, demo walkthroughs, sales enablement videos, in-app announcements, customer story launches, and partner enablement.
A practical comparison of enterprise video editing services - from managed editing subscriptions to AI video platforms - based on what actually matters: turnaround speed, brand control, and cost per video at scale.
Is shorter video better on LinkedIn? Here is what the data says about video length, when long-form works, and how to hook viewers in the first 3 seconds.
How often should you post video on LinkedIn? What times get the most engagement? Here is what the data says and how to stay consistent without burning out.
LinkedIn Live and native video serve different purposes. Here is when to use each format and how to get the most from both.
Stop guessing whether LinkedIn video works. Here is how to measure B2B video ROI across the full funnel - from impressions to pipeline attribution.
