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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Be a Video Champion at Work
Most video programs stall without one person pushing them forward. Here is what a video champion actually does, and how to become the one who makes video stick inside your organization.
The internal-selling guide for getting a video production platform approved. Frame the problem in business terms, compare the true cost of agencies and ad-hoc in-house against one predictable platform cost, build a simple payback model, de-risk with a pilot, and put it all on one page in language finance and leadership will sign off.
Why Animated Video Lasts Longer Than Live Action
Live action video expires the moment an office changes or a leader leaves. Animation stays usable for years and is cheaper to update. Here is why, and what it means for your budget.
What Makes a Great Sales Video
A great sales video feels made for one person and ends with a clear next step. Here is how the best ones are built, the mistakes that kill them, and how the panel scores them.
Australian Corporate Training Video Production
A practical guide to corporate training video production for Australian teams: compliance and WHS modules, LMS-ready formats, AEST turnaround, and what a training library costs to build.
How Enterprises Scale Animated Video
Producing one animation is a project. Producing a steady stream of them across a large organization is a system. Here is how enterprises run animated video at scale without it falling apart.
What Makes a Great Internal Comms Video
Internal comms video competes with everyone's inbox. The best ones are honest, short, and clear about what changes. Here is how they are built and how the panel scores them.
What Makes a Great Learning Video
A great learning video changes what someone can do, not just what they have seen. Here is how the best ones are built, the mistakes that lose learners, and how the panel scores them.
What Makes a Great Social Video
Social video lives or dies in the first second and is built for sound-off. Here is what makes one stop the scroll, the mistakes that sink reach, and how the panel scores it.
What Makes a Great Animated Video
Great animation serves the idea, not the showreel. Here is what separates animation that explains from animation that just looks busy, and how the Impact Awards judge it.
What Makes a Great Customer Story Video
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
What Makes a Great Product Demo Video
A great product demo shows the value before the features. Here is how the best ones are built, the mistakes that lose viewers, and what the Impact Awards panel rewards.
