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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
What Delayed Training Videos Cost L&D Teams
When training video ships late, employees work without the knowledge for longer. For a distributed enterprise, that backlog has a large, measurable cost.
The real cost of in-house editing is not the editor's salary. It is the hours, the rate, and everyone in the approval chain. Here is the formula.
Most enterprise teams measure video turnaround in weeks. A strong target is hours. Here is the benchmark, what slows teams down, and how to close the gap.
A step-by-step method for putting a dollar figure on slow video, so you can take the cost of delay to finance instead of describing it as a feeling.
Slow video production has a price, and at enterprise scale it is bigger than the cost of the video itself. Here is how to see it and how to size it.
The psychology of video: why it persuades
Video persuades because it works with how the brain actually processes information: it captures attention faster than text, carries emotion that text cannot, and is remembered longer. Here is the psychology behind why video works, with the research, and how to apply it to business video that drives a decision.
Building an In-House Video Studio in Sydney
What it really costs to build a corporate video studio in Sydney, from a corner-of-the-office setup to a broadcast-ready room. The build is the cheap part. Here is the recurring cost that decides whether owning a studio pays off, and the video volume you need to justify it.
Animation Video Production in London
London teams produce animation for finance, professional services, and public sector audiences, often under regulation. Here is how to do it at scale from a London base.
Animation Video Production in Australia
Australian teams use animation to explain complex products, train distributed workforces, and keep content current without a shoot every time. Here is how to do it at scale.
Animation Video Production in Singapore
Singapore teams produce animation for audiences across APAC, often in several languages and under tight regulation. Here is how to do it at scale from a Singapore base.
Animation for Wealth Management & Advice
Wealth and advice firms have to explain complex strategies and build trust at scale, under regulation. Animation does both without putting an adviser in front of a camera every time.
Animation for Superannuation Member Comms
Super funds have to explain complex, regulated topics to millions of members who would rather not think about them. Animation is the format that makes that land.
