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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to produce recruitment videos that attract candidates and show what working at your company is really like. Includes formats, examples of what works, and production tips.
How to build an employee onboarding video program that gets new hires up to speed faster. Covers what to include, how many videos you need, filming tips, and measuring time to productivity.
Build a sales enablement video library that helps reps close deals faster. Covers video types, production workflow, and how to integrate video into your sales process.
Your CFO does not care about engagement rates or brand awareness. They care about revenue, cost, and risk. Here is how to build a business case for video production that speaks their language.
How to produce educational videos that actually teach something. Covers formats, scripting, filming approaches, and how to measure whether your audience is learning.
AI video tools promise to do everything from scriptwriting to full production. Here is what actually works in an enterprise setting, what does not, and where the real productivity gains are.
How to use internal communications video to reach employees and replace the all-hands email nobody reads. Practical formats, production tips, and distribution channels for comms teams.
Most companies treat video as a series of one-off projects. The ones producing 50+ videos a month treat it as a system. Here is how to build a video operating system that runs like any other business function.
How to produce compliance training videos that employees actually watch. Covers regulated industries, mandatory topics, version control, and how to keep content current without reshooting everything.
Most B2B video metrics are vanity metrics. Here are the KPIs that actually connect video production to pipeline and revenue, and how to track them without overcomplicating your reporting.
Most B2B video marketing fails because it copies B2C playbooks. Here is what actually works for B2B buyers with longer sales cycles and multiple decision makers.
Your subject matter experts know the content best but have never made a video. Here is how to set up a system where anyone in your organization can produce on-brand video without design skills or camera experience.
