Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Burned-in (open) captions vs SRT/VTT sidecar files is a delivery decision, not a style one. Here is the format to lead with for each video type - L&D on an LMS, social autoplay, multilingual rollouts, accessibility audits and searchable web video - plus the default that covers most teams.
Four storyboard formats any state or national campaign can adapt - the Listening Post, the Pocketbook Explainer, the Stunt With a Point and the Milestone Recap - plus the newsroom cadence model that makes them work.
APRA-Aligned Video Production for AU FS
AU financial services video carries a specific regulatory load. APRA, ASIC and AFCA shape the workflow. The compliance gate pattern, the SM-equivalent accountability requirements under FAR and BEAR, and the per-asset audit trail that holds at APRA inspection for Big 4 banks, super funds and insurers.
Most tourism board RFPs for video production optimize for the wrong thing. Here is the 8-criteria decision framework state tourism offices, CVBs, and DMOs should use instead in 2026.
How Sydney Video Teams Scale Without Hiring
Sydney enterprise video teams hit a capacity ceiling at 10 to 15 finished videos a year per in-house head. The force-multiplier model that lifts output to 24 to 36 videos without growing headcount, used by the Big 4 banks, super funds and ASX-listed tech companies operating from Sydney.
Tourism boards budget for video the way other marketing teams budget for media buys. The numbers look very different. Here is what US state tourism offices, CVBs, and DMOs actually spend on video production in 2026.
What does corporate video production cost in Sydney in 2026? A working guide to per-video and subscription pricing for Big 4 banks, super funds, ASX-listed tech, mining and resources companies and professional services firms operating from Sydney.
From Brief to Storyboard in 60 Seconds
Type a video idea, drop in a brand URL, and get illustrated panels with a script and shot directions in about a minute. Here is how the Shootsta AI storyboard generator works and where it fits in a real production.
NYC vs LA for Corporate Video Production
New York and Los Angeles are the two default bases for high-end US corporate video production. The right choice depends on stakeholder gravity, industry mix, and the kind of work you produce most.
Video production in the US costs USD 2,500 to USD 8,000 per finished video on a subscription model, and USD 6,000 to USD 25,000+ for one-off project work. Here is the full 2026 pricing breakdown for enterprise teams.
How to Choose an Australian Video Partner
Most Australian enterprise procurement processes for video production optimize for the wrong thing. Here is the 8-criteria decision framework marketing and comms teams should use instead in 2026.
Sales leaders mostly think about video as personalized rep outreach (Loom, Vidyard) or as marketing-produced customer stories. Both are useful. The bigger opportunity is the buyer's-committee distribution layer: assets the champion shares internally with stakeholders the rep does not access directly. That is where the close-rate lift compounds.
