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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How Many Languages Should You Localize?
How many languages you should localize depends on where video changes a buying or training outcome. Fund languages by value, not by headcount.
Brand consistency across localized video comes from governance and shared templates, not from hoping regional teams stay on brand by themselves.
How to Localize Animated Video at Scale
Animated video is the easiest format to localize because text and audio live in editable layers. Here is how to scale it across languages cleanly.
Chad Lakin, Senior Vice President of Growth at Shootsta, explains why the teams getting real results from video have built a repeatable capability rather than run another campaign, and the three habits that make it work.
How Much Does Video Localization Cost?
Video localization cost depends on format, languages and how your masters are built. Re-versioning from one master costs far less than reshooting.
Enterprise teams now need hundreds of videos a year across marketing, sales, comms, learning and more. Chad Lakin explains why no single production model absorbs that volume, and how the teams that scale match each type of content to the model that fits it.
Building a corporate video studio in Hong Kong faces two costs no equipment list shows: some of the highest office rents on earth, and a production bill that is roughly 70 percent people. Here is the real maths, and when a production system beats owning a room.
Subtitles, Dubbing or Voiceover for Video
Subtitles, dubbing and voiceover each fit different content and markets. Here is how to choose the right one without blowing the localization budget.
How to Localize Video for Global Markets
Localizing video for global markets is a systems problem, not a one-off translation job. Here is how to plan a library you can re-version per market.
Most enterprise teams produce far fewer videos than they need. The gap between current and ideal output is unmet demand with a real cost. Here is how to size it.
How to Measure Video Speed-to-Market
Speed-to-market is the lag between needing a video and publishing it. For marketing teams it is a revenue metric. Here is how to measure and improve it.
How Slow Video Hurts Internal Comms
Internal messages have a short window. A leadership update that ships two weeks late lands after the moment has passed. Here is what that costs.
