Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Your only editor just booked two weeks off, and you already know which projects will slip. Chad Lakin explains how to plan video team capacity so the work keeps moving when someone is away.
A two-page editing standard does more for consistency than a forty-page brand book. Here is what it should cover, who owns each part, and how to enforce it with an in-house editor or an outside partner.
When editing leaves the building, quality has to be checked by a system rather than by whoever happens to look. Here is the system: acceptance criteria, two QA gates, counted revision rounds and a quarterly audit.
Commercial videography is priced by the day and judged by the deliverable. Most projects go wrong because those two numbers were never reconciled.
Australian teams are spread across time zones and offices, so the editing queue matters more than the editing. Here is what to expect on cost and turnaround.
Twelve pieces of branded content that people chose to watch, what each one got right, and the structure underneath all of them.
Every motion graphics studio has a good reel. The reel is the one thing that will not tell you how the fifth project goes. These ten criteria will.
Two quotes for a product video can differ by a factor of three because they cover different things. Here is the scope matrix to compare them against.
Post production is eight stages, not one. Some of them need context only your team has. The rest are mechanical and are the first things worth handing over.
Most promotional video production schedules are not slow because of the edit. They are slow because of the approval chain. Here is where the days actually go.
Animated video production costs move with style, not with length. Kinetic type, 2D motion, character and 3D sit on four rungs of a ladder. Here is what separates them.
A video marketing agency prices per project and works in weeks. A subscription prices the year and works in days. Which one fits depends on how often you publish, not on which is better.
