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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
What Makes a Great Animated Video
Great animation serves the idea, not the showreel. Here is what separates animation that explains from animation that just looks busy, and how the Impact Awards judge it.
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
What Makes a Great Product Demo Video
A great product demo shows the value before the features. Here is how the best ones are built, the mistakes that lose viewers, and what the Impact Awards panel rewards.
What Makes a Great Brand Story Video
A brand story video should make people feel what a company stands for in under two minutes. Here is what separates the ones that land from the ones that wash over you.
Animation Use Cases for College Marketing
Small college marketing teams are stretched thin and animation does work a camera cannot. Here is where animated video fits across admissions, the student journey, and campus communications.
2D vs 3D Animation for Business Video
3D animation looks impressive, but it is the wrong choice for most business video. Here is how to decide between 2D and 3D based on the job, not the wow factor.
Animated Explainer Video Cost (2026)
Animated explainer videos range from a few hundred dollars to six figures. Here is what actually drives the price, what each tier gets you, and how to bring the cost down without cheapening the result.
Animation Use Cases for Sales Teams
Sales teams lose deals to unclear explanations and inconsistent messaging. Animation fixes both. Here is where animated video earns its place across the sales cycle.
If your financial services animations show an old logo, stale stats, or a product that has since changed, you do not always need to start over. Here is how to tell what to refresh and what to rebuild.
Five repeatable student storytelling video formats that work for small US college marketing teams. Shoot specs, edit patterns, and what makes each one travel further than a brochure.
Animation Use Cases for L&D Teams
Learning and development teams get more out of animation than almost any other function. Here are the places it works hardest, and where you should still reach for a camera.
Twelve hard dates a year, four phases, two production cadences. The video calendar US college marketing teams should be working from in 2026.
