Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Become Your Team's Content Hero
Consistent output beats the occasional masterpiece. Here is how the most prolific video creators inside companies keep shipping, across formats, without burning out.
Regulated financial brands produce less video than they should, and it is rarely about budget or talent. When compliance review is a gate at the end of production, every piece risks weeks of rework or gets killed, so teams under-produce. Here is how to build compliance into the workflow so video ships faster and stays on the right side of the regulator.
Building an in-house video team is an operations problem, not a hiring spree. Here are the roles you actually need, what it costs to run, the workflow behind high output, and when a partner beats building.
B2B buyers prefer video when they research a purchase, yet many B2B teams put a small share of budget and output behind it. The reason is rarely doubt. Video feels slow, expensive, and hard to attribute, so it loses budget fights to formats that ship faster. Here is what that underinvestment costs in pipeline, and how a capacity-on-demand model closes the gap.
How to Build a Hybrid Animation Team
Pure in-house animation is expensive and pure agency is slow. The hybrid model gives you the control of one and the capacity of the other. Here is how to set it up.
How to Be a Video Champion at Work
Most video programs stall without one person pushing them forward. Here is what a video champion actually does, and how to become the one who makes video stick inside your organization.
The internal-selling guide for getting a video production platform approved. Frame the problem in business terms, compare the true cost of agencies and ad-hoc in-house against one predictable platform cost, build a simple payback model, de-risk with a pilot, and put it all on one page in language finance and leadership will sign off.
Why Animated Video Lasts Longer Than Live Action
Live action video expires the moment an office changes or a leader leaves. Animation stays usable for years and is cheaper to update. Here is why, and what it means for your budget.
What Makes a Great Sales Video
A great sales video feels made for one person and ends with a clear next step. Here is how the best ones are built, the mistakes that kill them, and how the panel scores them.
Australian Corporate Training Video Production
A practical guide to corporate training video production for Australian teams: compliance and WHS modules, LMS-ready formats, AEST turnaround, and what a training library costs to build.
How Enterprises Scale Animated Video
Producing one animation is a project. Producing a steady stream of them across a large organization is a system. Here is how enterprises run animated video at scale without it falling apart.
What Makes a Great Internal Comms Video
Internal comms video competes with everyone's inbox. The best ones are honest, short, and clear about what changes. Here is how they are built and how the panel scores them.
