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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Farmers is onboarding 1,700 new agents in 2026. Progressive is hiring 12,000 staff. Northwestern Mutual is moving 2,000 employees into a new campus. None of that scales without a video library.
Brand USA, state tourism offices, and city CVBs all reach the same 8 to 12 international markets. Producing destination video for each market is expensive only if you do it the wrong way.
AI tools are landing inside every major FSI firm in 2026. The communication challenge is bigger than the technology. Here is how to use animation to roll AI out across staff.
Most state tourism offices wait 4 to 6 weeks for a finished video. That cadence does not match the news cycle, the legislative cycle, or the partner sales cycle. Here is what 48 hours looks like.
M&A in financial services creates a flood of communication needs across staff, partners, and customers. Animated explainers are the fastest way to align messaging without sacrificing nuance.
Most insurance marketing teams wait 3-6 weeks for a video. Dual North America gets video back in 48 hours with a small team. Here is the workflow.
The six stages of modern video pre-production, the tools used at each one in 2026, and how AI has compressed what used to take 2 to 3 weeks into 2 to 5 working days.
Storyboarding as a discipline is more important than ever. Storyboarding as a hand-drawn artifact is mostly gone. Here is what changed and when traditional storyboards still earn their place.
Recording a voice over for a business video is easier than most people think - you do not need a studio, just the right mic, a quiet room, and a script you have read out loud first.
AI storyboard generators, animatics, 3D pre-visualization, and interactive mood boards are replacing hand-drawn storyboards in modern video production. Here is how to pick the right one for your project.
Cutaway shots are the small shots that hold an edit together - the second hands, the laptop screens, the listener nodding. A practical guide for anyone editing business video.
30+ B2B video ideas organized by function - marketing, sales, internal comms, product launches, customer success, HR, and executive comms. With formats and production cost ranges for each.
