Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Exec buy-in for a video program is a sequencing problem more than a selling problem. Five stakeholders, each with a different concern. Lead with the one that opens the gate. Here is the order that gets approval inside one budget cycle.
Most video ROI conversations fail because the proxy metrics (views, watch time, engagement) do not connect to a number leadership cares about. Five numbers fix that, and one crossover point decides whether project or subscription pricing is right. Here is the finance-ready model.
AI is already inside every credible enterprise video workflow. The honest 2026 view: three reliability tiers. Tier 1 is production-default (transcription, captions, translation). Tier 2 wraps into the editor workflow (rough cuts, voice cleanup, cutdowns). Tier 3 is not yet enterprise-trusted (full generation, AI avatars, regulated content).
Traditional video production flies a crew to every shoot. A distributed model uses local crew or self-shoot kits from the closest regional hub. The carbon gap per shoot is large; across a year it lands in Scope 3 reporting as 60 to 130 tonnes CO2e avoided at typical enterprise volume.
Most enterprise comms and marketing leaders already have an in-house video team. A partner is not a replacement, it is a force multiplier that absorbs production volume around them. Here is how the work splits, the three bottlenecks every internal team hits, and the signals that say you are ready.
Modern Video Pre-Production Workflow
The six stages of modern video pre-production, the tools used at each one in 2026, and how AI has compressed what used to take 2 to 3 weeks into 2 to 5 working days.
Is Storyboarding Still Relevant in 2026?
Storyboarding as a discipline is more important than ever. Storyboarding as a hand-drawn artifact is mostly gone. Here is what changed and when traditional storyboards still earn their place.
Voice Over Guide: How to Record One Yourself
Recording a voice over for a business video is easier than most people think - you do not need a studio, just the right mic, a quiet room, and a script you have read out loud first.
Alternatives to Storyboards in Video Production
AI storyboard generators, animatics, 3D pre-visualization, and interactive mood boards are replacing hand-drawn storyboards in modern video production. Here is how to pick the right one for your project.
Cutaway Shot: What It Is and How to Use It
Cutaway shots are the small shots that hold an edit together - the second hands, the laptop screens, the listener nodding. A practical guide for anyone editing business video.
B2B Video Ideas: 30+ Examples by Function
30+ B2B video ideas organized by function - marketing, sales, internal comms, product launches, customer success, HR, and executive comms. With formats and production cost ranges for each.
PSA Examples: 12 Public Service Announcements
12 of the strongest PSA video examples ever produced - mostly corporate CSR and enterprise brand-led - with the patterns marketing, comms, and CSR teams can borrow for their own campaigns.
