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Tips, Guides and News for Video Teams

Discover the latest tips, tricks and news from the world of video creation.

From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.

Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.

Read How to Add Captions in Shootsta
Company News

How to Add Captions in Shootsta

Generate and edit captions directly inside the Shootsta platform. No request forms, no back and forth, no waiting on turnaround. Here is how it works.

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Read How to produce a training video library
How Shootsta Helps

How to produce a training video library

L&D programs that try to produce training video on a per-module basis end up with high per-module cost and inconsistent library quality. The structural shift is batching production into quarterly shoot weeks producing 8 to 16 modules each. Five format types, LMS-ready delivery, and a refresh cycle that keeps the library current without rebuilding.

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Read How to produce animated explainer video
How Shootsta Helps

How to produce animated explainer video

Animated explainer video is the right call for abstract concepts, regulated industries, internal training and multi-region localization. The structural insight: animation is a library investment, not a per-video cost. The first explainer builds the style library; subsequent explainers compose from existing assets at 30 to 50% of the first-piece cost.

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Read How to produce podcast video for enterprise
How Shootsta Helps

How to produce podcast video for enterprise

Podcast video sits at the intersection of thought leadership, content marketing and executive brand. Most enterprise programs that launch fail within 12 episodes because they treat each episode as a single deliverable. The structural shift is multi-deliverable per episode and three-channel distribution. Here is the production model that holds.

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Read How to produce video for ABM at scale
How Shootsta Helps

How to produce video for ABM at scale

Account-based marketing video used to mean either generic creative serving everyone or one-to-one custom video for the top 10 accounts. Neither scales. The structural shift is segment-template production for one-to-few ABM, which is where most enterprise programs actually live. Three personalisation tiers, the segment-template model that makes the middle tier economically viable, and the buying-committee distribution that turns video-touched accounts into faster pipeline.

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Read How to produce video for a product launch
How Shootsta Helps

How to produce video for a product launch

Product launch video is the highest-stakes asset most enterprise marketing teams produce in any given quarter. Four deliverables, a 10-week timeline working backwards from launch day, and a cross-functional sign-off chain that adds 1 to 2 weeks of review. The structural shift is treating launch as the kickoff of the asset's 12-month life cycle rather than as a single-day event.

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