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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Engaging Interview Questions for Video
The right question turns an interview from awkward to compelling. Here is how to write questions that pull stories out of even the most reluctant subject.
Corporate video production has changed. Here is how modern companies produce video at scale - from choosing a production model to measuring results.
How to Write a Script for Business Video
A practical script writing guide for business video. Covers speech-driven scripts, visuals-driven scripts, and the structure that keeps viewers watching.
Direct Video Messages for Customer Retention
A 60-second personal video beats a templated email almost every time. Here is how to use direct video messages to keep customers engaged and reduce churn.
Video Maker for Sales Teams: Close Faster With Video
Sales reps who use video in their outreach get higher response rates. Here is what sales teams need from a video maker and which tools work for prospecting, demos, and follow-ups.
Key Messages That Land in Business Video
A key message is the one thing the viewer should remember. Here is how to define it, test it, and protect it from scope creep.
How to Write a CTA for Business Video
A clear call to action turns a video from passive content into a conversion tool. Here is how to write CTAs that actually move viewers to act.
Video Maker for Internal Comms: What Actually Works
Internal comms teams need to produce video fast - often within hours of a decision being made. Here is what to look for in a video maker built for corporate communications.
The Perfect Length for Business Video
How long should a business video be? Platform benchmarks, audience attention data, and the rule that beats every guideline: cut to the message.
Best Video Maker for Business Teams in 2026
Consumer video makers are built for creators. Business teams need something different. Here is how to evaluate video maker tools when your priorities are brand consistency, compliance, and volume.
How to Create a Shot List for Business Video
A shot list turns a script into a shoot. Here is how to build one for business video, what to include, and the shortcuts that save the most time on set.
How to Increase Video Audience Engagement
Engagement is built into the structure of a video, not bolted on after. Here is how to design business video that holds attention through the whole watch.
