9 Types of Video Content Every Business Should Produce
Not sure what videos to make? Here are the 9 types of video content that cover every stage of the customer journey and every department in your business.
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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Not sure what videos to make? Here are the 9 types of video content that cover every stage of the customer journey and every department in your business.
Most companies can produce a few videos a year. Producing 10, 20, or 50 per month requires a different model. Here is how to scale video production without scaling your headcount or budget.
Corporate videos cover everything from leadership updates to customer testimonials. Here is a plain guide to what counts as corporate video, which formats work, and how to start producing.
A practical guide to the 12 video types that enterprise teams use most. From CEO updates to customer testimonials, here is what to produce first and why each format earns its place in your content program.
Corporate video production has changed. Here is how modern companies produce video at scale - from choosing a production model to measuring results.
Sales reps who use video in their outreach get higher response rates. Here is what sales teams need from a video maker and which tools work for prospecting, demos, and follow-ups.
Internal comms teams need to produce video fast - often within hours of a decision being made. Here is what to look for in a video maker built for corporate communications.
Consumer video makers are built for creators. Business teams need something different. Here is how to evaluate video maker tools when your priorities are brand consistency, compliance, and volume.
There are dozens of training video tools on the market. Here is how they break down by category, what each type does well, and how to pick the right one for your team.
Promotional videos are the workhorse of marketing campaigns. Here is how to produce them faster and cheaper without sacrificing the quality that makes them effective.
Banks, insurers, and asset managers need video that passes compliance review. Here is how to produce investor communications, training content, and marketing video within financial services regulations.