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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Building an In-House Video Studio in Sydney
What it really costs to build a corporate video studio in Sydney, from a corner-of-the-office setup to a broadcast-ready room. The build is the cheap part. Here is the recurring cost that decides whether owning a studio pays off, and the video volume you need to justify it.
Animation Video Production in London
London teams produce animation for finance, professional services, and public sector audiences, often under regulation. Here is how to do it at scale from a London base.
Animation Video Production in Australia
Australian teams use animation to explain complex products, train distributed workforces, and keep content current without a shoot every time. Here is how to do it at scale.
Animation Video Production in Singapore
Singapore teams produce animation for audiences across APAC, often in several languages and under tight regulation. Here is how to do it at scale from a Singapore base.
Animation for Wealth Management & Advice
Wealth and advice firms have to explain complex strategies and build trust at scale, under regulation. Animation does both without putting an adviser in front of a camera every time.
Animation for Superannuation Member Comms
Super funds have to explain complex, regulated topics to millions of members who would rather not think about them. Animation is the format that makes that land.
How to Choose an Animation Company
A strong showreel does not tell you whether a studio can deliver at your volume, hit your timelines, or manage a brand library across 50 videos. This guide covers what to check before you sign anything.
The biggest marketing teams are falling behind on video, and it is not for lack of talent or ideas. Demand climbs every year while production capacity stays flat, so requests pile up, work stalls in review, and brand control slips across a growing vendor stack. Here is why the bottleneck forms and what it takes to break it.
Animation Use Cases for Internal Comms Teams
Internal comms teams have to make abstract, organization-wide messages land with a distributed workforce. Animation is built for exactly that. Here is where it works.
Five videos a year is a project. Fifty is a system. The enterprise video operating model is that system, built on four pillars: capacity that flexes with volume, one intake route, brand built into the workflow, and measurement tied to business outcomes. Here is how to tell which stage you are at and how to build the model in 90 days.
Animation Use Cases for Healthcare & Pharma
Healthcare and pharma teams explain complex, regulated subjects to many audiences at once. Animation handles both the complexity and the compliance. Here is where it fits.
In-house, agency, or a platform: three ways to make enterprise video, each good at something. In-house gives control at a fixed cost. Agencies bring craft on hero pieces at a per-project price. A platform carries always-on volume at a predictable cost with a 48-hour turnaround. Here is how a CMO should weigh the three and pick the mix that fits their demand.
