Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Most central comms teams know about 40 to 60% of the video volume their business produces. Marketing, sales, L&D, comms, recruitment and customer success all use video, often through separate vendors with separate brand setups. Here is the real footprint and the hidden cost of letting it stay fragmented.
The biggest takeaway from B2B Marketing Leaders Forum APAC 2026. Events are becoming live content engines, and the brands getting the most value out of them are not waiting weeks for a polished recap.
Trade Enablement Video for Travel Agents and Tour Operators
US tourism boards reach international travelers through the travel trade. Travel agents and tour operators sell whichever destination is top-of-mind. Trade enablement video is how you stay there.
Best Video Production Companies in London 2026
There is no single best video production company in London. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
Most enterprise video reports show views to people who care about pipeline. The fix is a three-tier metric ladder, one downstream outcome per format, and the four-quarter maturity curve that moves from counting views to attributing revenue.
How to Choose a Singapore Video Partner
Most procurement processes for video production in Singapore optimize for the wrong thing. Here is the decision framework enterprise marketing and comms teams should use instead in 2026.
Animation vs Live Action for Internal Comms in Banks
Internal comms teams in banking default to talking-head videos. Animation is often the better format. Here is a clear framework for choosing between them.
Event Recap Videos for Tourism Boards: When 48 Hours Matters
Trade shows, ribbon cuttings, festivals. Tourism boards generate dozens of events a year. The recap video is the asset that lives forever, but only if it ships within days.
Singapore vs Hong Kong for APAC Video Production
Singapore and Hong Kong are the two default APAC bases for enterprise video production. The right choice depends less on cost and more on which markets you need to reach, which languages, and how regulated your content is.
One customer story shoot day can produce many distinct deliverables that several teams use for years. Plan the shoot for multi-format assets from the start. Here is the workflow for customer story video at scale.
We're the official video partner at B2B Marketing Leaders Forum APAC 2026 in Sydney this week. 500+ CMOs, 70+ speakers, two days, and our team on the ground catching the moments that don't make it into the recap three weeks later.
There is no single best video production company in Singapore. There are six clear categories of provider, and the right pick depends on volume, format, and how much you produce in-house. Here is the buyer's view.
