Corporate Videos: What They Are and How to Produce Them

What are corporate videos?

Corporate videos are any video content produced by or for a business. That's a broad definition on purpose - it includes internal communications, training content, marketing material, recruitment videos, event coverage, and customer testimonials. If a company made it for a business purpose, it's a corporate video.

The term sometimes carries a stigma - people picture stiff, scripted content with stock footage and a voiceover. That's the old version. Modern corporate videos are shorter, more authentic, and produced at a pace that keeps up with how businesses actually communicate.

Here is a good example of what modern corporate video production looks like:

What types of corporate videos do companies produce?

Internal communications

CEO updates, company announcements, change management communications, and culture content. These replace the all-hands email that nobody reads. A 90-second video from a senior leader lands differently than a 500-word memo. Read our internal communications video guide for the full breakdown.

Training and onboarding

Training videos replace repetitive workshops with on-demand content. Record it once, train every new hire forever. Compliance training, system walkthroughs, and onboarding programs all work better as video because employees can watch at their own pace and rewatch what they missed.

Marketing and promotional

Brand awareness videos, product launches, campaign content, and social media clips. Marketing video production is the fastest-growing category because every marketing channel performs better with video. LinkedIn posts with video get more engagement. Landing pages with video convert at higher rates.

Customer testimonials and case studies

Testimonial videos are the most effective sales asset in B2B. A real customer describing their experience on camera builds trust that written reviews can't match. The best testimonials focus on a specific problem, how your product solved it, and the measurable results.

Recruitment and employer branding

Recruitment videos show candidates what it's actually like to work at your company. Employee testimonials, day-in-the-life features, and hiring manager introductions on your careers page attract higher-quality applicants.

Events

Event videos turn a one-day conference or product launch into weeks of content. Keynote highlights, attendee interviews, and behind-the-scenes footage can be repurposed across channels long after the event ends.

How much do corporate videos cost?

It depends entirely on the production model.

With a traditional agency: $5,000-$30,000 per video. This includes a crew, creative direction, filming, and editing. Turnaround is 4-8 weeks. This model works for flagship content but is too expensive and slow for regular production.

With a freelance videographer: $1,000-$5,000 per video. Good for occasional projects but hard to scale. Read our freelancer vs Shootsta comparison for the trade-offs.

With a subscription platform: a flat monthly fee for ongoing production. Your team films on phones or with a provided kit, professional editors deliver branded videos within 48 hours. The per-video cost drops as you produce more. This is the model that scales for teams needing 5-50 videos per month.

How do you start producing corporate videos?

Pick one format and prove it works. If leadership alignment is the priority, start with CEO update videos. If pipeline is the priority, start with customer testimonials. If you're hiring, start with recruitment content.

Produce 5-10 videos in the first month. Measure whether people watch them and whether they achieve their goal. Then expand to a second format. Most companies start with 2-3 video types and grow to 6-8 within the first year.

See the full list of formats in our enterprise video playbook, or take the video quiz to find out which types will have the biggest impact for your team. Read the complete guide to corporate video production, or explore all our corporate video production capabilities.