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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Most companies can produce a few videos a year. Producing 10, 20, or 50 per month requires a different model. Here is how to scale video production without scaling your headcount or budget.
Corporate videos cover everything from leadership updates to customer testimonials. Here is a plain guide to what counts as corporate video, which formats work, and how to start producing.
A practical guide to the 12 video types that enterprise teams use most. From CEO updates to customer testimonials, here is what to produce first and why each format earns its place in your content program.
A platform-by-platform guide to video aspect ratios. When to shoot 16:9, 9:16, 1:1, and 4:5, and the trap of trying to use one aspect ratio everywhere.
One shoot can produce 10 pieces of content if it is planned that way. Here is the workflow for getting more out of every video your team makes.
The right question turns an interview from awkward to compelling. Here is how to write questions that pull stories out of even the most reluctant subject.
A practical script writing guide for business video. Covers speech-driven scripts, visuals-driven scripts, and the structure that keeps viewers watching.
Corporate video production has changed. Here is how modern companies produce video at scale - from choosing a production model to measuring results.
A 60-second personal video beats a templated email almost every time. Here is how to use direct video messages to keep customers engaged and reduce churn.
Sales reps who use video in their outreach get higher response rates. Here is what sales teams need from a video maker and which tools work for prospecting, demos, and follow-ups.
A key message is the one thing the viewer should remember. Here is how to define it, test it, and protect it from scope creep.
