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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
How to Write a Video Brief That Gets Results
A bad brief produces a bad video. Here is a simple framework for writing video briefs that give editors and producers exactly what they need to deliver what you want.
Stuck on what training videos to make? Here are 15 ideas that cover onboarding, compliance, skills, and professional development - with production tips for each.
EMEA enterprise video runs against the strictest regulatory load in the world. GDPR shapes every consent and data-handling decision. The EU Accessibility Act sets the highest accessibility baseline globally. Twelve+ working languages across the region. London as the regional hub, the GDPR-aware production pipeline, and the per-jurisdiction legal sign-off pattern that ships clean across the UK, DACH, France, Iberia, Nordics, CEE and MEA.
Explainer Videos: When to Use Them and How to Produce Them
Explainer videos turn complex ideas into clear, short content. Here is when they work, when they don't, and how to produce them without spending $20K on a single animation.
Americas enterprise video runs across four US time zones, three working languages and a regulator overlay spanning SEC, FDA, FERC, CFTC, EPA, OSHA and FINRA in the US plus per-country regimes in Canada and LATAM. The follow-the-sun production model anchored on the West Coast, the multilingual pipeline for English-Spanish-Portuguese, and the Section 508 baseline that holds across customer-facing and federal content.
Video Marketing Strategy: A Practical Framework
Most video marketing strategies are wishlists disguised as plans. Here is a framework that starts with what you can produce this month and builds from there.
Compliance Training Videos That Don't Put People to Sleep
Mandatory compliance training has a reputation for being dull. Scenario-based video changes that. Here is how to produce compliance content employees actually remember.
How to Make Training Videos Employees Actually Watch
Most training videos get ignored. The problem is not the topic - it is the format. Here is how to produce training videos that hold attention and improve retention.
Captioning Business Videos at Scale
Most teams know captions matter. The real problem is getting them done consistently across dozens of videos a month without creating a bottleneck. Here is what actually works.
Employee Training Videos: A Complete Production Guide
Employee training videos save time and money when done right. Here is how to produce onboarding, compliance, and skills training videos your employees will actually watch.
Client Testimonial Videos: How to Produce Them at Scale
Client testimonial videos are the most effective sales asset in B2B. Here is how to produce them without chasing customers, booking crews, or spending months on a single video.
Video for L&D Teams: A Practical Guide
A practical guide for L&D teams who want to produce training videos at scale. Covers formats, production workflows, LMS integration, and how to measure learning impact.
