Beauty & Skincare Case Study
Clinique transforms retail education with video
Clinique saw a 464% increase in video views after partnering with Shootsta for scalable retail training videos across multiple locations.
“We've seen the engagement of our videos go up 464% from the views, and in terms of people liking the videos - which is obviously what we want - 281% since using Shootsta. So those results have just been mind-blowingly amazing. We're absolutely delighted.”
Charlotte Hough - Digital Education Manager, Clinique
The challenge
Clinique needed a scalable way to educate retail staff across multiple locations. Traditional in-person training was costly, inconsistent, and difficult to update as products evolved. New product launches happened frequently, and the education team struggled to keep training materials current across all stores. Sending trainers to each location was expensive and left gaps when staff turned over. Clinique needed a way to deliver consistent, high-quality education that could scale with their retail network.
The solution
By partnering with Shootsta, Clinique built a library of training videos that could be accessed anytime, anywhere. The Shootsta platform made it easy for the marketing team to create and update content without relying on external agencies. When new products launched, the team filmed quick training updates using the Shootsta Kit and had them professionally edited within 24 hours. Each video was branded consistently and structured for easy consumption on mobile devices, so retail staff could watch during breaks or before shifts.
Learn more about Shootsta's training videos and corporate video production.
The results
Clinique saw a 464% increase in video views and a 281% increase in likes across their training content. Staff engagement improved dramatically, and the cost of training delivery dropped significantly. The education team now updates training content within days of a product launch instead of weeks. Retail staff report feeling more confident with product knowledge, and store managers have noticed more consistent messaging across locations.
464%
Increase in video views
281%
Increase in likes
More about Clinique and Shootsta
- How did Clinique use video to scale retail training?
- Clinique partnered with Shootsta to build a library of on-demand training videos accessible to retail staff across multiple locations. This replaced inconsistent in-person training with scalable, always-available video content.
- What results did Clinique achieve with Shootsta?
- Clinique saw a 464% increase in video views and a 281% increase in video likes across their training content, while significantly reducing training delivery costs.