Official video partner, Sydney, this week

Sydney, we're coming for you. This week Shootsta is the official video partner at B2B Marketing Leaders Forum APAC 2026 - 500+ CMOs, 70+ speakers, two days at ICC Sydney. It should be a good one.

Say hi at the Forum →

What we're shooting on the ground

The best stuff at a live event almost never makes it into the recap three weeks later. The reactions in the room. The hallway conversations between sessions. The throwaway moment a speaker drops mid-Q&A that turns out to be the line everyone quotes. That is what we are on the floor to catch.

The team will be at ICC Sydney both days. Roving, shooting, cutting on the fly. The kind of coverage that turns two days of programming into ongoing content for the organisers, the sponsors and the speakers across the rest of the year.

Why this matters for B2B marketing teams

An annual flagship event is a content compound. Done well, the footage from two days fills a year of campaigns. Thought leadership clips. Speaker reels. Partner case studies. Social cutdowns. The promo for next year's event. Done badly, it sits on a hard drive and the team scrambles for fresh content in Q4.

The difference is who is shooting on the day and how the production model is set up around it. We covered the playbook in how to repurpose event video for LinkedIn and in the Shootsta for marketing teams overview.

Come say hi

If you are at the Forum, find the Shootsta team at the venue. We would love to hear what you are working on, and we are happy to grab you on camera for 90 seconds if you are up for it. Even better if you bring a strong opinion.

Big thanks to the team at B2B Marketing for having us. See you Wednesday.

Can't make it to Sydney?

If you cannot make the Forum but want to see how the on-the-day production model works for your next event, say hi to the Shootsta team and we can scope a partnership for your 2026 event calendar. We covered the 48-hour event recap workflow in this case study if you want to see the model in action.