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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
From Brief to Storyboard in 60 Seconds
Type a video idea, drop in a brand URL, and get illustrated panels with a script and shot directions in about a minute. Here is how the Shootsta AI storyboard generator works and where it fits in a real production.
New York and Los Angeles are the two default bases for high-end US corporate video production. The right choice depends on stakeholder gravity, industry mix, and the kind of work you produce most.
Video Production Cost in the US (2026)
Video production in the US costs USD 2,500 to USD 8,000 per finished video on a subscription model, and USD 6,000 to USD 25,000+ for one-off project work. Here is the full 2026 pricing breakdown for enterprise teams.
How to Choose an Australian Video Partner
Most Australian enterprise procurement processes for video production optimize for the wrong thing. Here is the 8-criteria decision framework marketing and comms teams should use instead in 2026.
Sales leaders mostly think about video as personalized rep outreach (Loom, Vidyard) or as marketing-produced customer stories. Both are useful. The bigger opportunity is the buyer's-committee distribution layer: assets the champion shares internally with stakeholders the rep does not access directly. That is where the close-rate lift compounds.
Best Video Production Companies in Sydney
There is no single best video production company in Sydney. The market splits into six categories of provider, and the right pick depends on annual volume, format mix, and how much you produce in-house.
L&D leaders running classroom-heavy training programs typically have the largest single opportunity in the business to free budget through format change. Four training formats move from classroom to video cleanly; the savings fund higher-impact live work. Here is the rollout that compounds learner adoption over four quarters.
5 Video Formats Every US Tourism Board Should Be Producing in 2026
Tourism marketing video has converged on five formats that consistently move visitor volume, trade engagement, and stakeholder funding. Here is what each one is and how to prioritize.
Customer success leaders are usually under-resourced for both reactive support volume and proactive retention work. Video is the cheapest lever to fix both - 15 to 35% deflection on onboarding and how-to tickets, faster time-to-value, and renewal-stage customer story video that lifts net retention. Here is the four-format model and where each piece earns its place.
5 Video Formats Every Insurer Should Be Producing in 2026
Insurance marketing in 2026 has converged on five high-value video formats. Three of them are animation-led. Here is what to produce and how to prioritize.
Sydney vs Melbourne for Corporate Video
Sydney and Melbourne are the two default bases for corporate video production in Australia. The right choice depends on stakeholder gravity, industry mix, and the kind of work you produce most.
Internal comms leaders are usually under-resourced for the volume of video the business actually wants. The fix is not more headcount; it is structuring the program around four format families, a monthly rhythm, and a pulse-survey-linked measurement loop. Here is the operating pattern that lets a small comms team produce 30 to 60 finished videos a year.
