Video Agency vs Video Subscription
A video agency is built for the big campaign. A subscription is built for ongoing volume. Here is how their cost, speed, and fit differ.
August 10, 2026
Video StrategyWhy One Videographer Can't Scale Video
One videographer is one point of capacity: one shoot, one location, one queue. Here is why that breaks as video volume grows, and what fixes it.
August 7, 2026
Video StrategyFreelance Video Editor vs Subscription
A freelance editor is great for a hero edit. A subscription is built for a constant edit queue. Here is how to choose and how the cost compares.
August 5, 2026
Video StrategyVideo Subscription vs Videographer + Editor
Hiring a videographer and an editor is a project model. A video subscription is an operating model. Here is when each one wins, and why most teams end up using both.
August 3, 2026
Why One Model Can't Scale Enterprise Video
Enterprise teams now need hundreds of videos a year across marketing, sales, comms, learning and more. Chad Lakin explains why no single production model absorbs that volume, and how the teams that scale match each type of content to the model that fits it.
July 26, 2026
Video Strategy7 Signs Your Video Review Process Will Break
Most corporate video does not stall in the edit. It stalls in review. If approvals bounce between inboxes, versions get confused, and reviewers keep re-flagging the same brand details, the process is already breaking. Seven signs to watch, and what to do about each.
July 26, 2026
How Many Videos Should an Enterprise Make?
Most enterprise teams produce far fewer videos than they need. The gap between current and ideal output is unmet demand with a real cost. Here is how to size it.
July 22, 2026
What Is a Good Video Turnaround Time?
Most enterprise teams measure video turnaround in weeks. A strong target is hours. Here is the benchmark, what slows teams down, and how to close the gap.
July 15, 2026
What Slow Video Production Costs Enterprises
Slow video production has a price, and at enterprise scale it is bigger than the cost of the video itself. Here is how to see it and how to size it.
July 13, 2026
Video StrategyAnimation Video Production in London
London teams produce animation for finance, professional services, and public sector audiences, often under regulation. Here is how to do it at scale from a London base.
July 10, 2026
Video StrategyAnimation Video Production in Australia
Australian teams use animation to explain complex products, train distributed workforces, and keep content current without a shoot every time. Here is how to do it at scale.
July 9, 2026
Video StrategyAnimation Video Production in Singapore
Singapore teams produce animation for audiences across APAC, often in several languages and under tight regulation. Here is how to do it at scale from a Singapore base.
July 8, 2026
Video StrategyHow to Choose an Animation Company
A strong showreel does not tell you whether a studio can deliver at your volume, hit your timelines, or manage a brand library across 50 videos. This guide covers what to check before you sign anything.
July 5, 2026
Video StrategyHow to Become Your Team's Content Hero
Consistent output beats the occasional masterpiece. Here is how the most prolific video creators inside companies keep shipping, across formats, without burning out.
June 27, 2026
Production Tips2D vs 3D Animation for Business Video
3D animation looks impressive, but it is the wrong choice for most business video. Here is how to decide between 2D and 3D based on the job, not the wow factor.
June 15, 2026
Lean College Video Without a Videographer Hire
Most small US colleges respond to enrollment pressure by hiring a full-time videographer. The math rarely works. Here is the model that does, and the budget comparison that explains why.
June 9, 2026
Video StrategyFrom Brief to Storyboard in 60 Seconds
Type a video idea, drop in a brand URL, and get illustrated panels with a script and shot directions in about a minute. Here is how the Shootsta AI storyboard generator works and where it fits in a real production.
June 4, 2026
Production TipsIs Storyboarding Still Relevant in 2026?
Storyboarding as a discipline is more important than ever. Storyboarding as a hand-drawn artifact is mostly gone. Here is what changed and when traditional storyboards still earn their place.
May 6, 2026
Video StrategyAlternatives to Storyboards in Video Production
AI storyboard generators, animatics, 3D pre-visualization, and interactive mood boards are replacing hand-drawn storyboards in modern video production. Here is how to pick the right one for your project.
May 6, 2026
Production TipsVideo Storyboard Templates: When to Use Them, When to Skip Them
Storyboard templates are everywhere. Google Slides decks, Canva boards, downloadable PDFs. But templates solve a formatting problem, not a creative one. Here's when they help and when an AI storyboard generator is the better move.
May 1, 2026
Video StrategyBest AI Storyboard Generators in 2026
We tested every AI storyboard generator we could find. Most are built for filmmakers or solo creators. Only a few handle the things enterprise video teams actually need - brand context, shareable links, and production-tier output.
April 30, 2026
How to Storyboard a Corporate Video (With or Without a Designer)
Most corporate videos skip the storyboard step entirely. The ones that get approved faster and cost less to produce don't. Here's how to storyboard a corporate video, even if you've never drawn a stick figure.
April 29, 2026
Video ProductionSmall Business Video Production That Fits Your Budget
How small businesses can produce professional video without agency budgets. Covers filming options, editing workflows, cost breakdown, and when to outsource.
April 26, 2026
Production TipsHow to Shoot Corporate Mobile Video on a Phone
Your smartphone shoots better video than the cameras most agencies used 5 years ago. Here is how to get professional-looking corporate video from the phone in your pocket.
April 10, 2026
Production TipsHow to Write a Video Brief That Gets Results
A bad brief produces a bad video. Here is a simple framework for writing video briefs that give editors and producers exactly what they need to deliver what you want.
April 9, 2026
Video StrategyExplainer Videos: When to Use Them and How to Produce Them
Explainer videos turn complex ideas into clear, short content. Here is when they work, when they don't, and how to produce them without spending $20K on a single animation.
April 7, 2026
Sales & MarketingClient Testimonial Videos: How to Produce Them at Scale
Client testimonial videos are the most effective sales asset in B2B. Here is how to produce them without chasing customers, booking crews, or spending months on a single video.
April 2, 2026
Corporate CommsEnterprise Video Production at Scale
How large organizations scale video production from a handful of videos per quarter to hundreds per month without losing brand consistency or blowing the budget.
March 28, 2026
Training & LearningRecruitment Videos That Actually Work
How to produce recruitment videos that attract candidates and show what working at your company is really like. Includes formats, examples of what works, and production tips.
March 26, 2026
Training & LearningEducational Videos for Business
How to produce educational videos that actually teach something. Covers formats, scripting, filming approaches, and how to measure whether your audience is learning.
March 22, 2026
Video StrategyAI Video in the Enterprise: A Practical Guide
AI video tools promise to do everything from scriptwriting to full production. Here is what actually works in an enterprise setting, what does not, and where the real productivity gains are.
March 21, 2026
Production TipsHow to Enable Non-Creatives to Create On-Brand Video
Your subject matter experts know the content best but have never made a video. Here is how to set up a system where anyone in your organization can produce on-brand video without design skills or camera experience.
March 15, 2026
Corporate CommsWhat Is a Corporate Video? Types & Costs
Corporate videos cover everything from leadership updates to customer testimonials. Here is a plain guide to what counts as corporate video, which formats work, and how to start producing.
March 12, 2026
Corporate CommsCorporate Video Production: The Complete Guide
Corporate video production has changed. Here is how modern companies produce video at scale - from choosing a production model to measuring results.
March 5, 2026
Production TipsBest Video Maker for Business Teams in 2026
Consumer video makers are built for creators. Business teams need something different. Here is how to evaluate video maker tools when your priorities are brand consistency, compliance, and volume.
February 24, 2026
Sales & MarketingMarketing Video Production: From Brief to Launch
Marketing teams need video faster than agencies deliver. Here is a step-by-step production workflow for marketing videos that keeps pace with your campaign calendar.
February 7, 2026
Production TipsOrganizing Video Assets at Scale
Enterprise video programs generate thousands of files. Without a system for organizing raw footage, finished edits, and brand assets, teams waste hours searching for the right clip. Here is how to fix that.
January 14, 2026
Simplifying Your Video Marketing Strategy for 2025
June 2, 2025
Top Benefits of Video Communication in Enterprises
May 23, 2025