How Many Videos Should an Enterprise Make?
Most enterprise teams produce far fewer videos than they need. The gap between current and ideal output is unmet demand with a real cost. Here is how to size it.
How many videos should an enterprise team produce per month?
There is no single right number, because it depends on how many touchpoints across the business video could serve. The more useful question is the gap: how many videos do you produce now, and how many would you produce if turnaround and cost were not the constraint? For most enterprise teams that gap is wide, and the difference is unmet demand with a measurable cost.
Why the volume gap matters more than the absolute number
A team producing one video a month while it needs dozens is carrying a permanent backlog. Every video it cannot make is a campaign not supported, a course not shipped, or a message not sent. The gap is the clearest single signal that production capacity is the bottleneck. You can size it directly in the enterprise video ROI calculator, which asks for both current and ideal output.
How do you work out your ideal output?
Count the touchpoints, not just the campaigns. Marketing, sales enablement, internal comms, training, product, recruitment, and customer success each have a steady demand for video. When teams add them up, the realistic number is usually dozens of videos a month, not a handful. The use-case breakdown is in animation use cases for enterprise teams.
What does the shortfall cost?
Use the measure that fits each missing video. A late campaign loses around 15 percent of impact per week (McKinsey). Delayed training costs roughly $13.5M per year per 1,000 employees (Gartner). The shortfall is rarely free, it is just unbilled. The method for pricing it is in how to calculate the cost of video delays.
How do you close the gap?
Closing it is a production-model question, not a hiring question. An in-house team caps out as demand rises, while a subscription or partner model scales output without scaling cost linearly. The cost comparison is in how much in-house video editing costs.
Where to start
Write down your current monthly output and your ideal output, then run the enterprise video ROI calculator to value the gap between them.
Sources
- McKinsey: campaign impact lost per week of delay.
- HubSpot: engagement decline from delayed time-sensitive content.
- Gartner: annual cost of training delays per 1,000 employees.
- Salesforce: share of organizational failures linked to poor communication.
- Shootsta customer reporting across 70,000+ videos produced.
