How Teams Innovate With Video
The teams pushing video forward are not chasing trends. They are testing new formats against real problems. Here is how useful video innovation actually happens.
June 28, 2026
Video StrategyHow to Become Your Team's Content Hero
Consistent output beats the occasional masterpiece. Here is how the most prolific video creators inside companies keep shipping, across formats, without burning out.
June 27, 2026
Video StrategyHow to Build a Hybrid Animation Team
Pure in-house animation is expensive and pure agency is slow. The hybrid model gives you the control of one and the capacity of the other. Here is how to set it up.
June 25, 2026
Video StrategyHow to Be a Video Champion at Work
Most video programs stall without one person pushing them forward. Here is what a video champion actually does, and how to become the one who makes video stick inside your organization.
June 25, 2026
Video StrategyWhy Animated Video Lasts Longer Than Live Action
Live action video expires the moment an office changes or a leader leaves. Animation stays usable for years and is cheaper to update. Here is why, and what it means for your budget.
June 24, 2026
Video StrategyHow Enterprises Scale Animated Video
Producing one animation is a project. Producing a steady stream of them across a large organization is a system. Here is how enterprises run animated video at scale without it falling apart.
June 23, 2026
Sales & MarketingWhat Makes a Great Social Video
Social video lives or dies in the first second and is built for sound-off. Here is what makes one stop the scroll, the mistakes that sink reach, and how the panel scores it.
June 21, 2026
Video StrategyWhat Makes a Great Product Demo Video
A great product demo shows the value before the features. Here is how the best ones are built, the mistakes that lose viewers, and what the Impact Awards panel rewards.
June 18, 2026
Video StrategyWhat Makes a Great Brand Story Video
A brand story video should make people feel what a company stands for in under two minutes. Here is what separates the ones that land from the ones that wash over you.
June 17, 2026
Video StrategyAnimated Explainer Video Cost (2026)
Animated explainer videos range from a few hundred dollars to six figures. Here is what actually drives the price, what each tier gets you, and how to bring the cost down without cheapening the result.
June 14, 2026
Sales & MarketingAnimation Use Cases for Sales Teams
Sales teams lose deals to unclear explanations and inconsistent messaging. Animation fixes both. Here is where animated video earns its place across the sales cycle.
June 13, 2026
9 Animation Use Cases for Enterprise Teams
Animation is not just for hero brand films. These are the nine places enterprise teams get the most value from animated video, and how to tell when animation beats a camera.
June 10, 2026
Political Campaign Video: 4 Storyboard Formats
Four storyboard formats any state or national campaign can adapt - the Listening Post, the Pocketbook Explainer, the Stunt With a Point and the Milestone Recap - plus the newsroom cadence model that makes them work.
June 7, 2026
Video Strategy5 Video Formats Every US Tourism Board Should Be Producing in 2026
Tourism marketing video has converged on five formats that consistently move visitor volume, trade engagement, and stakeholder funding. Here is what each one is and how to prioritize.
May 31, 2026
Video Strategy5 Video Formats Every Insurer Should Be Producing in 2026
Insurance marketing in 2026 has converged on five high-value video formats. Three of them are animation-led. Here is what to produce and how to prioritize.
May 30, 2026
Enrollment Marketing Video for Small Colleges
Eight video formats every small US college should be shipping in 2026, mapped to the five stages of enrollment marketing: awareness, consideration, decision, yield and retention. Built for two-to-four-person marketing teams.
May 26, 2026
How to build a video strategy from scratch
Most enterprise video strategies fail not because the thinking is wrong, but because nobody builds the operating model alongside the slide deck. Here are the five questions every strategy has to answer, the content framework that holds the rhythm, and the 90-day plan that gets you from blank page to shipped videos.
May 22, 2026
Video StrategyHow to Plan Engaging Business Podcasts
The planning that separates a podcast people listen to from a podcast that quietly disappears after episode three. Format, guests, structure, and distribution.
May 3, 2026
Sales & MarketingVideo Marketing Strategy: A Practical Framework
Most video marketing strategies are wishlists disguised as plans. Here is a framework that starts with what you can produce this month and builds from there.
April 6, 2026
Sales & MarketingB2B Video Marketing: What Works and What Doesn't
Most B2B video marketing fails because it copies B2C playbooks. Here is what actually works for B2B buyers with longer sales cycles and multiple decision makers.
March 16, 2026
Video Strategy9 Types of Video Content Every Business Needs
Not sure what videos to make? Here are the 9 types of video content that cover every stage of the customer journey and every department in your business.
March 14, 2026
Video StrategyEnterprise Video Playbook: 12 Videos Every Corporate Team Needs
A practical guide to the 12 video types that enterprise teams use most. From CEO updates to customer testimonials, here is what to produce first and why each format earns its place in your content program.
March 11, 2026
Video StrategyHow to 10x Your Video Content
One shoot can produce 10 pieces of content if it is planned that way. Here is the workflow for getting more out of every video your team makes.
March 7, 2026
Sales & MarketingHow to Write a CTA for Business Video
A clear call to action turns a video from passive content into a conversion tool. Here is how to write CTAs that actually move viewers to act.
February 28, 2026
Video StrategyHow to Increase Video Audience Engagement
Engagement is built into the structure of a video, not bolted on after. Here is how to design business video that holds attention through the whole watch.
February 21, 2026