How to Be a Video Champion at Work
Most video programs stall without one person pushing them forward. Here is what a video champion actually does, and how to become the one who makes video stick inside your organization.
What is a video champion?
A video champion is the person inside a company who makes video a habit rather than a one-off. Not the most senior person, and not always the most creative. The one who removes the friction, shows the wins, and gets other teams reaching for video without being told to.
Every organization that produces video at scale has one. The tools and the budget matter less than the person who keeps the flywheel turning.
What does a video champion actually do?
They tie video to outcomes, not output
A champion does not report how many videos got made. They report what changed: the onboarding time that dropped, the deal that closed faster, the all-hands that finally got watched. That framing is what wins budget and buy-in. We cover the case-building side in how to get exec buy-in for video at scale.
They lower the barrier for everyone else
Templates, a clear brief format, a fast turnaround path. The champion makes it easier to make a good video than to write another long email, so colleagues choose video on their own.
They show the work
They circulate the wins internally, so the rest of the business sees what good looks like and wants in. Quiet success convinces no one.
How do you become one?
Start with one repeatable use case that has a clear before and after, prove it, then show the result widely. Pick a process that is painful today, fix it with video, and measure it. One proven win funds the next, and momentum compounds from there. For where video pays off first, see how internal comms leaders should use video.
How this connects to the Impact Awards
The Video Champion - Business Impact award at the Shootsta Impact Video Awards 2026 recognises exactly this: the individual who has embedded video across their organization and can point to measurable change because of it. The panel scores entries on creativity, business or social impact, innovation, best practice, and collaboration.
If that sounds like you or someone on your team, put them forward. Entry is free and nominations close on July 31, 2026.
Nominate your team for the 2026 Impact Video Awards.
Where to start
Choose the one workflow you can improve with video this quarter, measure it honestly, and tell that story internally. That is the whole job, repeated. For the systems behind it, read how to build a video team that scales.
