How Teams Innovate With Video
The teams pushing video forward are not chasing trends. They are testing new formats against real problems. Here is how useful video innovation actually happens.
June 28, 2026
Video StrategyHow to Become Your Team's Content Hero
Consistent output beats the occasional masterpiece. Here is how the most prolific video creators inside companies keep shipping, across formats, without burning out.
June 27, 2026
Video StrategyHow to Be a Video Champion at Work
Most video programs stall without one person pushing them forward. Here is what a video champion actually does, and how to become the one who makes video stick inside your organization.
June 25, 2026
Sales & MarketingWhat Makes a Great Sales Video
A great sales video feels made for one person and ends with a clear next step. Here is how the best ones are built, the mistakes that kill them, and how the panel scores them.
June 24, 2026
Corporate CommsWhat Makes a Great Internal Comms Video
Internal comms video competes with everyone's inbox. The best ones are honest, short, and clear about what changes. Here is how they are built and how the panel scores them.
June 23, 2026
Training & LearningWhat Makes a Great Learning Video
A great learning video changes what someone can do, not just what they have seen. Here is how the best ones are built, the mistakes that lose learners, and how the panel scores them.
June 22, 2026
Sales & MarketingWhat Makes a Great Social Video
Social video lives or dies in the first second and is built for sound-off. Here is what makes one stop the scroll, the mistakes that sink reach, and how the panel scores it.
June 21, 2026
Video StrategyWhat Makes a Great Animated Video
Great animation serves the idea, not the showreel. Here is what separates animation that explains from animation that just looks busy, and how the Impact Awards judge it.
June 20, 2026
Sales & MarketingWhat Makes a Great Customer Story Video
The best customer stories let the customer talk and back it with a number. Here is what makes them credible, the traps that make them feel staged, and how the panel scores them.
June 19, 2026
Video StrategyWhat Makes a Great Product Demo Video
A great product demo shows the value before the features. Here is how the best ones are built, the mistakes that lose viewers, and what the Impact Awards panel rewards.
June 18, 2026
Video StrategyWhat Makes a Great Brand Story Video
A brand story video should make people feel what a company stands for in under two minutes. Here is what separates the ones that land from the ones that wash over you.
June 17, 2026
Company NewsShootsta Impact Video Awards 2026: How to Enter
Entries are open for the Shootsta Impact Video Awards 2026. Here is what the awards recognise, who can enter, the 14 categories, how the panel judges, and how to nominate your team before July 31.
June 1, 2026