Corporate video is huge. So big in fact, that 89% of businesses use video as a marketing tool – and it’s evolving as we speak.
As brands search for exciting new ways to more effectively communicate their brand messages and connect with audiences, several key corporate video trends are shaping the landscape in 2025.
Check out our top 9 corporate video trends for tips on how you can adapt your strategic video content and take your marketing game to the next level this year.
1. Rise of Interactive Video
Gone are the days of brands being static products on the shelf. We now live in a world of living, breathing, human brands that interact with their audience in real time – so it should come as no surprise brand videos are coming alive too.
In 2025, expect to see a rise in interactive video formats that make corporate storytelling more engaging and memorable, with interactive features built in, such as clickable elements and embedded e-commerce functionalities.
Rather than sit back and let the video unfold, viewers are put in the driver’s seat, with the power to react to what they’re watching and take immediate action, bridging the gap between engagement and conversion.
2. Short-Form Video Dominate
Shrinkflation is real – and it’s not just our favourite chocolate bars getting smaller! Thanks to crowded digital marketplaces and rapidly diminishing attention spans, the videos we consume are downsizing into bite size entertainment. TikTok, Instagram Reels, YouTube Shorts – these are the channels corporates will squeeze their messaging into in 2025, as short, impactful videos continue to hook viewers. We predict more brands will be drawn to the format to create engaging product explainer clips that summarise complex ideas, or use it to create content ‘gateways’ to deeper content, like product demonstrations and brand films.
3. Sustainability and ESG Messaging
Two words – ‘ethical consumerism’. With more and more people making purchasing decisions based on environmental impact, labour practices, and social responsibility, it’s never been more important for businesses to align with their values – and video is the prime matchmaker.
2025 will be a big year for brands using video to communicate their sustainability credentials. Thanks to video’s engaging visuals and ability to simplify complex ideas, brands can explain and promote their ethical business practices, striking a chord with those who aren’t easily persuaded by price and want to vote with their dollar.
4. Employee-Generated Content (EGC)
What does Mike from Design, Rami from Customer Service and Chen from Quality Management have in common? They’re all people. Real people. And in 2025, brands are going to make them front and centre with employee created content.
Leveraging employee stories and experiences in corporate videos is a great way to build authenticity and trust with audiences – which is a good move, considering 81% of consumers consider trust essential when making purchasing decisions.
Authentic behind-the-scenes videos, interviews and employee testimonials showcase workplace culture, offering customers a transparent view of the people behind the brands they support.
