How to Produce a Corporate Video Using Online Tools

Feeling the pressure to produce corporate videos that stand out? You’re not alone. In today’s digital landscape, more and more organisations are leveraging video to enhance their corporate messaging, often with budgets that seem out of reach for many.

Take a deep breath—we’ve got you covered.

At Shootsta, we understand the challenges you face. Through our extensive experience working with businesses globally, we’ve seen the hurdles and frustrations that come with integrating high-quality video into corporate strategies.

Whether it’s explainer videos that simplify complex topics, engaging brand stories, sales enhancements through video content in social posts, emails, or live-streamed product launches, your competitors are already making the most of video’s transformative power. It’s clear: video is no longer just an option; it’s a necessity for staying competitive.

If you’re ready to elevate your corporate communication but feel held back by resources or know-how, don’t worry. This blog will guide you on how to produce impactful corporate videos using accessible online tools, ensuring you harness the full potential of video without the Hollywood budget.

What are the challenges to produce a corporate video?

As businesses strive to meet this growing demand for videos, they encounter numerous hurdles. Tight budgets, limited time, and insufficient resources are common challenges that can stifle the ability to produce video content where you need it most. These constraints can lead to frustration and missed opportunities in effectively engaging certain audiences and achieving measurable results in key areas.

What’s keeping businesses from making more videos? According to a Wistia survey, 61% of companies point to time and bandwidth as their biggest hurdles, with team size, resources, and technical ability trailing close behind at 44%.

While static content like images and text is simpler and more cost-effective to produce, it lacks the engagement and retention powers of video. According to Wordstream, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Video content not only captures attention more effectively but also enhances message retention and emotional impact.

Understand these dynamics, so your business can better strategise to optimise your content approaches! Not sure where to start? Talk to us today.

Top 4 common challenges for businesses creating corporate videos

1. A lack of skills or knowledge

When it comes to stepping into the world of video, many feel like they simply don’t have the skills or know-how required to effectively produce quality content. What makes a good video? What should I talk about? How do I get started with a script? What technology do I need? How do I produce and edit it? How long should a corporate video be? With all these unknowns swirling around, it’s easy to see why many businesses fall at the first hurdle.

2. A lack of resources

This is a common frustration experienced by businesses that significantly hinders efforts in general. When departments are constrained by a small team, or a lack of access to the right technology or tools, they often feel like they aren’t equipped to make video as part of their daily efforts.

3. A reduced budget

You might be seeing companies pumping out creative videos at an ever-increasing rate and you wonder how on earth they do it. With their clever animations, polished production and powerful storytelling, you’re probably wondering how much does a video like that cost? The executives are pressuring you to keep up with the increased demand while simultaneously cutting zeros from your budget. With your hands tied, it can feel like the only cost-effective option is amateur DIY content that lets your quality standards slip.

4. A lack of time

That leaves us with the big one. Even if your team has the people, skills, technology and budget to produce corporate video content consistently, you still need to find the time to pull it all together. From planning your content, to brainstorming ideas, writing scripts, sourcing talent and editing your videos, producing video content can feel like a lengthy process that consumes all your available resources at once.

Addressing these challenges requires innovative solutions that enable businesses to create impactful video content more efficiently. Shootsta has stood the test of time to be that solution. By recognising and tackling these common hurdles, companies can enhance their ability to communicate with their audience through powerful videos.

Using online tools to your advantage

Producing a corporate video doesn’t require a massive budget or an in-house studio. Thanks to an ever-increasing array of online tools, even small businesses can create professional-quality videos that engage and convert. Leveraging these tools can drastically reduce costs, streamline production, and enhance the overall quality of your video content.

Benefits of using online tools

Using online tools for video production offers several benefits:

Cost-Effectiveness: Reduces the need for expensive equipment and software, with many online tools offering free or low-cost plans that scale with your needs.
Efficiency: Cloud-based tools enable real-time collaboration, allowing teams to work together seamlessly from any location.
Accessibility: Many tools are designed with ease of use in mind, ensuring that even those with limited video production experience can achieve professional results.

Key tools and their functions

When producing a corporate video, the right tools can make all the difference. Here are some types of essential online tools that can help streamline your video production process:

AI-Powered video creation tools

Leverage AI-powered tools to automate and enhance various stages of video creation. There are many advanced solutions that can streamline tasks like scripting, editing, and even post-production effects, ensuring your content is polished and professional.

Scriptwriting and storyboarding tools

Look for software that aids in scripting and storyboarding your video. These tools should help you organise your ideas, write dialogues, and plan out scenes visually so everyone on your team understands the sequence and flow of the narrative.

Video editing platforms

Choose a platform that is simple and easy to use; allowing you to trim, cut, add transitions, and overlay text. The ideal software should offer a user-friendly interface while still providing enough features for more advanced editing as your skills improve.

Audio libraries

Utilise online libraries where you can access royalty-free music and sound effects. These resources are essential for enhancing the emotional impact and professionalism of your videos without the need for expensive custom audio production.

Graphic and animation generators

These tools are invaluable for creating engaging visuals, animations, or motion graphics that can make your video more interesting and dynamic.

Using Shootsta to streamline your process

Embrace the power of Shootsta to transform the way you produce corporate videos. With our comprehensive suite of tools and services, Shootsta is designed to streamline every step of your video production process. From pre-production planning to post-production editing, discover how Shootsta can help you efficiently produce high-quality videos that engage and resonate with your audience. Whether you’re a seasoned pro or new to video, Shootsta provides the resources and support you need to bring your corporate video projects to life with ease and professionalism.

Video at scale

As demand for video skyrockets, businesses often feel like they are in a content conundrum. How can you possibly keep up with all those Facebook reels, TikToks, instructional videos, product launches, and advertisements? Our solution is simple––Shootsta makes it easy and efficient to produce video content at scale.

Our approach focuses on streamlining production processes and incorporating regular, repeated video content types and styles. By using our tools and services, optimising resources and maintaining consistent quality is not only possible, but achievable across all video projects, allowing businesses to meet their increasing content demands effectively.

Efficient production model

We’ve found that the businesses who are most successful in scaling their video content create regular, repeated video content. We’ve created our pricing structures to adapt to the scale and scope of your video creation needs, ensuring all businesses, large or small, can regularly create video content in a cost-effective manner. It’s all about making video investment affordable and sustainable, rather than random and ad-hoc.

Shootsta makes it possible to make video a central part of your broader business strategy, optimising its effect and ultimately, your ROI.

Centralised AI-powered platform

The piece of the video puzzle that makes it all possible is a centralised AI-powered platform. Think of it as an ecosystem where your entire business can create, manage, store and collaborate on all your video content projects. Here you’ll have access to all the intuitive tools and resources you need to make it easy for anyone in your organisation to plan and produce high quality video content.

This streamlines the creative and production process for increased efficiencies while ensuring optimal brand and message consistency across projects.

Creative partnership

If there’s one thing we’ve learnt over the years partnering with businesses it’s that the greatest success comes when customers are fully invested in the process of creating their brand’s corporate video content. Shootsta isn’t just about handballing the problem to us––it’s a creative collaboration where we partner with you to make you the heroes.

Our consistent support streamlines the video production process by reducing time spent in the production processes and ensures that every piece of content created aligns perfectly with your brand’s identity and messaging goals.

Empower your team to create content with confidence

Businesses who approach video creation with uncertainty will hinder their ability to regularly produce engaging video content and encourages them to rely on agencies and internal teams to produce everything, leading to high-costs and bottlenecks.

Thankfully with Shootsta, you won’t be Googling “how to create a video” anymore!

We’ve spent the last 9 years training over 1,000 businesses globally to confidently create video
content. You get access to Shootsta’s in-house team of creative experts, dedicated to levelling our customers up in all things video.

We’re also working on Shootsta Academy, where we are beginning to share our 9 years of experience with everyone who wants to learn video for business online. The skills we teach in our videos are designed to demystify the entire process of creating videos, from planning and scripting to shooting and post-production, shining a light on how to tell stories, connect with your audience, and use video to achieve your business goals.

Partnering with Shootsta

Over the years, Shootsta has partnered with over 1,000 businesses worldwide, revolutionising their approach to video production. Our collaboration has enabled these companies to not only meet but exceed their content creation goals, transforming the way they engage with their audiences. By partnering with Shootsta and leveraging our services and support, these businesses have seen remarkable improvements in efficiency and output quality.

Are you ready to take control of your video content and achieve more with less?

We invite you to discover how Shootsta can make a significant difference in your video production efforts. Book a discovery call with us today and learn how our expertise and services can help you efficiently scale your video content production while maintaining high standards of quality and creativity. Join the many businesses that have already benefited from our innovative solutions and experienced the transformative impact of partnering with Shootsta.