Recruitment Videos
Recruitment Video Production That Attracts Better Candidates
The best candidates don't apply to job descriptions - they apply to companies they can picture themselves in. Recruitment videos give candidates an honest look at your culture, your people, and the role itself. Shootsta makes it easy to produce recruitment video content at scale across every office and department.
Why do recruitment videos work?
A job listing tells candidates what the role requires. A recruitment video shows them what the role feels like. That distinction matters because hiring is a two-way evaluation - candidates are assessing you just as much as you're assessing them.
When a candidate watches an employee describe their actual workday, or sees the office and the team they'd join, they can decide whether this is the right fit before they apply. That means fewer mismatched applications for your recruiting team to process, and higher-intent candidates in your pipeline.
Recruitment video also gives you an advantage on job boards and LinkedIn. Postings with video stand out in a feed of text-only listings. Candidates stop scrolling when they see a real person talking about a real role at a real company.
The barrier has always been production. Coordinating videographers across multiple offices, managing editing timelines, and keeping everything on-brand takes resources that most talent teams don't have. That's where Shootsta's corporate video production platform changes things - your employees film, our editors deliver, and your employer brand stays consistent across every video.
What types of recruitment video should you produce?
Different stages of the hiring process call for different video formats. Here are the ones that move the needle.
Employer Brand Videos
Show candidates what it's actually like to work at your company. Employer brand videos on your careers page and LinkedIn give people a reason to apply beyond the job description.
Day-in-the-Life Videos
Let candidates see a real day in the role they're applying for. Day-in-the-life videos set honest expectations and attract people who genuinely fit the position.
Employee Testimonial Videos
Your current employees are your best recruiters. Short testimonial videos where team members talk about their experience carry more weight than any careers page copy.
Job Preview Videos
Attach a short video to your job listing that explains the role, the team, and what success looks like. Candidates who watch a job preview video apply with better context and higher intent.
Campus and Graduate Recruitment
Reach graduates where they spend their time - on social media. Short, authentic recruitment videos perform better than polished corporate ads with university students.
Hiring Manager Introductions
A 60-second video from the hiring manager introducing themselves and the team makes the recruitment process feel personal. Candidates who feel connected to the manager are more likely to accept an offer.
Why do talent teams choose Shootsta for recruitment video?
Film Across All Your Locations
Capture recruitment videos from offices, warehouses, stores, and remote teams worldwide. Shootsta works wherever your people are - no travel or crew required.
48-Hour Turnaround
Hiring moves fast. Get your first cut within 48 hours so you can post recruitment videos while the role is still hot, not weeks after it's been filled.
Consistent Employer Brand
Every recruitment video is edited with your brand kit built in - consistent colors, fonts, intros, and tone across every location and department.
Lower Cost Per Hire
Companies using recruitment video see higher application rates, better candidate quality, and shorter time-to-fill. That translates directly to lower cost per hire.
How do you produce recruitment videos at scale?
Most companies produce recruitment videos once a year - a big shoot with an agency, a handful of polished videos, and then nothing until next year's budget cycle. By that point, the people in the videos may have changed roles or left entirely.
A scalable approach means any employee can contribute a recruitment video at any time. With Shootsta, you send a filming link to an employee. They record on their phone using on-screen prompts. The footage uploads directly to your account, and our editors add your employer brand - intro, lower thirds, music, and color grading - within 48 hours.
This works for employee testimonial videos in any city, hiring manager introductions for new roles, and campus recruitment content for graduate programs. You can produce 10 recruitment videos in the time it would take an agency to deliver one.
Pair your recruitment videos with onboarding and training videos to give new hires a consistent experience from the moment they apply to their first day on the job.
Recruitment video resources
6 Outstanding Recruitment Videos in HR
Real examples of recruitment videos that attracted top talent - and what made them work.
Read the full articleHow to Film a Professional Interview
Practical filming tips for capturing authentic employee testimonials and hiring manager introductions.
Read the full article6 Tips for Filming on Your Phone
Your employees don't need a film crew. These phone filming tips help anyone capture professional footage.
Read the full articleFrequently asked questions
What is a recruitment video?
A recruitment video is any video content designed to attract, inform, or engage job candidates. This includes employer brand videos, day-in-the-life features, employee testimonials, job preview clips, and hiring manager introductions. They're used on careers pages, job boards, LinkedIn, and social media to give candidates an authentic look at the role and company before they apply.
How much does recruitment video production cost?
Traditional recruitment video production with an agency typically costs $5,000-$15,000 per video. With Shootsta's subscription model, you can produce multiple recruitment videos per month at a fraction of that cost. Your employees film on their phones or with a Shootsta kit, and our editors deliver branded, professional videos within 48 hours.
Do recruitment videos actually improve hiring results?
Yes. Job postings with video receive 34% more applications than those without. Companies using recruitment video also report shorter time-to-fill and higher quality applicants, because candidates self-select based on an honest view of the role and culture. Video reduces the number of mismatched applications your recruiting team has to process.
How do I get employees to participate in recruitment videos?
Keep it simple and low-pressure. Use guided prompts so employees know exactly what to say. Film on a phone in a familiar setting rather than a formal studio. Most people are nervous about being on camera, but a 60-second clip with 3-4 prompt questions makes it easy. Shootsta's platform provides on-screen guides that walk anyone through the filming process.
Where should I use recruitment videos?
Start with your careers page - it's where candidates go to evaluate your company. Then add videos to individual job listings on LinkedIn and job boards. Share employee testimonials on your company's social channels. Use day-in-the-life videos in email outreach to passive candidates. The same video can be repurposed across multiple channels.
Can I produce recruitment videos for different offices and teams?
Yes. Shootsta operates globally, so employees in Sydney, London, San Diego, Singapore, or any other location can film on their own devices and upload footage to the platform. Our editors apply your brand guidelines to every video, so the final product looks consistent regardless of where it was filmed.
How long should a recruitment video be?
60 to 90 seconds for most formats. Employer brand overview videos can run up to 2 minutes. Employee testimonials work best at 45-60 seconds. Job preview clips should be under 90 seconds. Shorter videos get higher completion rates, and candidates make quick decisions about whether to apply.
Attract Better Candidates With Recruitment Video
Professional recruitment videos from every office and team - filmed by your employees, edited by Shootsta, delivered in 48 hours.