Manufacturing & Engineering
From Ambitious Vision to Award-Winning Campaign: Mitsubishi Heavy Industries’ Customer CHOICE Winner
“This was one of the most ambitious productions we’ve tackled at Shootsta Premier. Managing 30+ crew across three days while maintaining that cinematic quality showed what’s possible when you combine agency-level creativity with our production model.”
András Koncz — Creative Director, Shootsta Premier
The challenge
Mitsubishi Heavy Industries wanted to produce a high-impact campaign that would showcase the performance, innovation, and reliability of their brand. Not just through words, but through powerful visuals that connected emotionally with audiences across Australia and New Zealand. The brief called for a cinematic TVC and online series that would bring these qualities to life on a large scale. The challenge: create a production that matched the brand’s legacy of precision and excellence, while managing the logistics of a 30-person crew and a multi-day shoot at one of Sydney’s most dynamic filming locations.
The solution
Shootsta Premier stepped in to deliver full-scale production support—from pre-production and creative direction to on-site coordination and post-production. Over three epic days at The Eveleigh at The Grounds of Alexandria, the team collaborated closely with Mitsubishi Heavy Industries and agency partners to craft a story that felt both authentic and aspirational. Nearly 30 crew members worked seamlessly across lighting, direction, camera, sound, and set design to bring the concept to life. Using cinematic equipment, detailed storyboarding, and carefully choreographed camera movements, they captured the spirit of Mitsubishi’s engineering excellence—blending human warmth with industrial strength.
The results
The final commercial rolled out nationwide across New Zealand television and online channels throughout Australia, amplifying Mitsubishi Heavy Industries’ brand presence with cinematic quality that rivals top-tier agencies. The campaign achieved a unified brand story across TV and digital, enhanced brand recall through emotionally resonant storytelling, streamlined production timelines with Shootsta’s hybrid model, and scalable content assets for ongoing marketing campaigns.
30+
Crew members
3
Shoot days
2
Countries reached
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