Technology Case Study
Grab Brings G!News to Life with Shootsta
Grab created internal video series G!News and Meet the Team with Shootsta, reaching 10,000+ views across social media and their workplace platform.
“Shootsta gave us back the power to make the message our own.”
Natasha Wahap - Engagement Lead, Grab
The challenge
Grab needed a cost-effective way to create professional video content for internal and external communications. They wanted videos consistent with their brand that told authentic stories from their employees, known as "Grabbers," without overdrawn budgets and extensive post-production work. As a fast-moving technology company, they needed content that could keep up with the pace of product launches, team milestones, and company culture moments. Previous attempts with agencies felt disconnected from the authentic Grab voice.
The solution
Grab partnered with Shootsta and received hands-on training so their team could produce videos independently. This approach let Grab maintain control over messaging and brand consistency while Shootsta's tools made production efficient and cost-effective. The engagement team learned to shoot and submit footage through the platform, and Shootsta's editors turned it around quickly with consistent branding, music, and graphics. The result was a production workflow that felt native to Grab's internal culture rather than outsourced.
Learn more about Shootsta's corporate video production and social media videos.
The results
The collaboration produced several video series, including "G!News" and "Meet the Team." These videos reached five-digit view counts on social media and Grab's internal workplace platform. The partnership now supports departments including Learning and Development and Internal Communications. The video series has become a recognizable part of Grab's employer brand, and multiple departments now request video content as a first choice for communicating with employees and external audiences.
10K+
View counts achieved
2
Video series created
More about Grab and Shootsta
- How did Grab create their internal video series with Shootsta?
- Grab's team received hands-on training from Shootsta, enabling them to produce videos independently. This resulted in the G!News and Meet the Team video series, which achieved 10,000+ views across social media and Grab's internal platform.
- Can Shootsta help tech companies with employer branding videos?
- Yes. Grab used Shootsta to create employee story videos and internal news series that strengthened employer branding across social media and internal communications, reaching five-digit view counts.