Publishing
HarperCollins enhances digital marketing with Shootsta
“We decided to sign up to Shootsta for three reasons, the great equipment, the great support, and most importantly, the editing, all for a really reasonable cost. No regrets, six months in and would recommend it to everybody.”
Gemene Herrefnan-Smith — Head of Digital Business and Development
The challenge
HarperCollins needed to increase their digital marketing output with engaging video content but lacked the internal resources and expertise to produce videos at the scale and speed required.
The solution
With Shootsta, HarperCollins trained a team of 15 staff members to create video content using the Shootsta Kit and platform. The editing team ensured every video met professional standards while maintaining fast turnaround times.
The results
HarperCollins achieved a 20% increase in engagement across their digital channels and doubled their video views. The team of 15 trained creators now produces content independently.
20%
Increase in engagement
2x
Video views doubled
15
Team members trained
More case studies
Beauty & Skincare
Clinique transforms retail education with video
“We’ve seen the engagement of our videos go up 464% from the views, and in terms of people liking the videos — which is obviously what we want — 281% since using Shootsta. So those results have just been mind-blowingly amazing. We’re absolutely delighted.”
Charlotte Hough, Digital Education Manager
Plumbing & Bathroom Solutions
How Reece Group transformed internal communications with Shootsta
“What Shootsta has enabled us to do is free up and give back that time to the communications team so they can focus on how they’re creating their campaigns, how they’re supporting the business, and knowing that kind of overnight a video is being created that is on brief and enables them to still hit their deadlines.”
Lizzy Geremia, Chief Communications Officer
Industrial & Logistics
Charter Hall enhances communication with Shootsta’s on-demand video platform
“The most valuable thing about Shootsta is that I can do videos on the go”
Hayley Johnston, Digital Engagement Manager
Technology
Grab brings G!News to life and engages Grabbers like never before
“Shootsta gave us back the power to make the message our own.”
Natasha Wahap, Engagement Lead
Clean Energy
Start-up to Scalable Videos: Aquila Clean Energy APAC’s Partnership With Shootsta
“We weren’t looking for a full agency offering, we wanted creative flexibility and cost control and Shootsta delivered on both fronts. With Shootsta, you’re not just getting a platform, you’re gaining an expert extension of your team. I can’t recommend working with them enough.”
Kelly Weber, Head of Communications APAC
Plant Nutrition & Agriculture
How Haifa Scaled Marketing and Sales Videos Across Europe with Shootsta
“Shootsta gave us the tools and confidence to create professional videos in-house—fast, fun, and on-brand.”
Nadia van Dam, Marketing Communications Manager, HAIFA North West Europe
Safety & Wellbeing
Sonder scales their customer stories and education with Shootsta
“Shootsta makes video so easy to use and we’re always thrilled with the results.”
Michaela Pigott, Customer Marketing Manager
Manufacturing & Engineering
From Ambitious Vision to Award-Winning Campaign: Mitsubishi Heavy Industries’ Customer CHOICE Winner
“This was one of the most ambitious productions we’ve tackled at Shootsta Premier. Managing 30+ crew across three days while maintaining that cinematic quality showed what’s possible when you combine agency-level creativity with our production model.”
András Koncz, Creative Director, Shootsta Premier