Publishing Case Study
HarperCollins enhances digital marketing with Shootsta
HarperCollins trained 15 team members and doubled video views using Shootsta for scalable marketing video production across their publishing portfolio.
“We decided to sign up to Shootsta for three reasons, the great equipment, the great support, and most importantly, the editing, all for a really reasonable cost. No regrets, six months in and would recommend it to everybody.”
Gemene Herrefnan-Smith - Head of Digital Business and Development, HarperCollins
The challenge
HarperCollins needed to increase their digital marketing output with engaging video content but lacked the internal resources and expertise to produce videos at the scale and speed required. Their publishing calendar demanded a constant stream of content to promote new titles, author interviews, and reading events. Outsourcing each video to a production agency was too slow for their publication timelines and too expensive for the volume they needed.
The solution
With Shootsta, HarperCollins trained a team of 15 staff members to create video content using the Shootsta Kit and platform. The editing team ensured every video met professional standards while maintaining fast turnaround times. Staff across different departments could film author interviews, book reveals, and behind-the-scenes content on their own schedules, then submit footage for professional editing. This distributed production model matched the pace of their publishing calendar.
Learn more about Shootsta's marketing videos and social media videos.
The results
HarperCollins achieved a 20% increase in engagement across their digital channels and doubled their video views. The team of 15 trained creators now produces content independently. The cost per video dropped significantly compared to agency production, and the team can now turn around promotional videos within days of a book announcement rather than waiting weeks for agency availability.
20%
Increase in engagement
2x
Video views doubled
15
Team members trained
More about HarperCollins and Shootsta
- How did HarperCollins scale their video marketing?
- HarperCollins trained 15 staff members to create video content using Shootsta's Kit and platform. Shootsta's editing team handled post-production, letting the HarperCollins team focus on creating content while maintaining professional standards.
- What results did HarperCollins see from using Shootsta?
- HarperCollins achieved a 20% increase in engagement across digital channels and doubled their video views. The 15 trained team members now produce video content independently.