Safety & Wellbeing Case Study
Sonder Scales Customer Stories with Video
Sonder expanded their customer case study and educational video library with Shootsta, producing professional content without in-house production resources.
“Shootsta makes video so easy to use and we're always thrilled with the results.”
Michaela Pigott - Customer Marketing Manager, Sonder
The challenge
Sonder, a provider of personal safety and wellbeing solutions, needed an efficient way to communicate with customers and members. Video was key for explaining their model and sharing customer case studies. Without an in-house production team, they needed a reliable partner to simplify the process. Their product is complex to explain in writing, and potential customers responded better to seeing real people describe their experiences. The marketing team needed a production partner who could handle everything from filming to final edit without requiring internal video expertise.
The solution
By partnering with Shootsta, Sonder found a way to create professional videos across their content mix. From educational series to panel discussions and product demos at events, Shootsta handled the production, including booking videographers on their behalf. The marketing team simply briefed each project through the platform and received finished videos back within days. Shootsta managed the logistics of scheduling shoots with customers and event organizers, removing the production burden from Sonder's lean marketing team.
Learn more about Shootsta's testimonial videos and event videos.
The results
Sonder has delivered engaging educational videos and expanded their customer case study library. The flexibility of working with Shootsta has empowered their marketing team to produce on-brand content without internal production resources. Customer testimonial videos have become a primary sales tool, and the growing library of case studies gives the sales team fresh content to share with prospects in different industries. Event videos now capture panel discussions and product demonstrations that continue to generate leads long after the event ends.
↑
Customer case studies library
↑
Educational video content
More about Sonder and Shootsta
- How does Sonder produce customer case study videos without an in-house team?
- Sonder partners with Shootsta, who handles the full production process including booking videographers, filming, and editing. This lets Sonder's marketing team focus on messaging while Shootsta delivers professional, on-brand videos.
- Can Shootsta produce event and educational videos?
- Yes. Sonder uses Shootsta for educational video series, panel discussion recordings, product demos at events, and customer case study videos - all without needing in-house production staff.