Industrial & Logistics Case Study
Charter Hall enhances communication with on-demand video
Charter Hall replaced costly agency video production with Shootsta's on-demand platform, increasing communication frequency and employee engagement.
“The most valuable thing about Shootsta is that I can do videos on the go”
Hayley Johnston - Digital Engagement Manager, Charter Hall
The challenge
Charter Hall, a property and fund management firm, relied on traditional agencies for video production. This was costly and inflexible, limiting the frequency of their communications. They needed a faster, more affordable way to create videos for employees and clients. Property updates, investor communications, and team announcements all required timely delivery, but agency lead times meant content was often outdated by the time it was published.
The solution
Charter Hall switched to Shootsta's on-demand video production platform. The platform let them produce videos quickly, supported by Shootsta's expert team to keep content aligned with communication goals. They replaced static updates with concise, engaging videos. The team could film on location at properties and construction sites, then send footage to Shootsta for same-day or next-day editing. This gave them the flexibility to communicate about time-sensitive developments while they were still relevant.
Learn more about Shootsta's corporate video production and event videos.
The results
Charter Hall saw a substantial increase in engagement rates and more meaningful connections with employees and clients. Cost savings from switching to Shootsta allowed them to communicate more frequently across the organization. The team now produces multiple videos per month compared to a handful per quarter under the agency model, and stakeholder feedback consistently highlights video as the most effective communication format the company uses.
↑
Significant increase in engagement
↓
Reduced costs
↑
Increased communications frequency
More about Charter Hall and Shootsta
- How did Charter Hall reduce video production costs?
- Charter Hall switched from traditional agency production to Shootsta's on-demand video platform. This reduced costs while increasing the frequency and quality of their internal and client communications.
- Can on-demand video production work for property companies?
- Yes. Charter Hall, a property and fund management firm, uses Shootsta's platform to produce stakeholder communications, employee updates, and client-facing videos on demand without agency overhead.