Plant Nutrition & Agriculture Case Study
Haifa Scales Video Across Europe
Haifa North West Europe scaled marketing and sales video production across European markets in multiple languages using Shootsta's platform.
“Shootsta gave us the tools and confidence to create professional videos in-house - fast, fun, and on-brand.”
Nadia van Dam - Marketing Communications Manager, HAIFA North West Europe
The challenge
Haifa North West Europe, a global leader in plant nutrition, needed a scalable way to communicate consistently across Europe in multiple languages. Their marketing and sales teams wanted to produce high-quality video content but lacked the resources and support to do so. Operating across multiple European countries meant content needed to work in different languages and cultural contexts. Traditional video production was too slow and expensive to produce the volume of localized content their regional teams required.
The solution
Haifa partnered with Shootsta to streamline their video production. Using Shootsta's platform and simplified workflows, they produced videos quickly and efficiently. From partner stories to promotional pieces, the team created on-brand, engaging content that regional partners then localized into different languages. The centralized production model meant brand consistency was maintained at the source, while local teams adapted final versions for their markets. This gave Haifa the best of both worlds: global brand control with local market relevance.
Learn more about Shootsta's marketing videos and corporate video production.
The results
Video has become a core tool for Haifa's marketing and sales teams. Their content drives stronger engagement, more shares, and increased credibility with customers. Shootsta helped Haifa shift to a more visual, localized way of communicating across Europe. Sales teams report that video content is particularly effective in field demonstrations and trade show follow-ups, where showing the product in action communicates more than written specifications ever could.
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Stronger engagement
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More shares
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Increased credibility
More about Haifa Group and Shootsta
- How did Haifa produce multilingual video content across Europe?
- Haifa used Shootsta's platform to produce on-brand videos that regional partners then localized into different languages. This let them maintain brand consistency while communicating effectively in multiple European markets.
- Can Shootsta support multilingual video production?
- Yes. Haifa North West Europe uses Shootsta to create videos that are then localized into different European languages by regional teams, enabling consistent, scalable communications across multiple markets.