Plumbing & Bathroom Solutions Case Study
How Reece Group Transformed Internal Comms
Reece Group rolled out video-first internal communications across Australia, New Zealand, and the US with Shootsta's scalable production platform.
“What Shootsta has enabled us to do is free up and give back that time to the communications team so they can focus on how they're creating their campaigns, how they're supporting the business, and knowing that kind of overnight a video is being created that is on brief and enables them to still hit their deadlines.”
Lizzy Geremia - Chief Communications Officer, Reece Group
The challenge
As a multinational company operating across Australia, New Zealand, and the United States, Reece Group needed a consistent, scalable approach to internal communications that could reach thousands of employees across different time zones. Written communications were not landing well with frontline staff who spent most of their day away from desks. The comms team was already stretched thin, and coordinating video production across three regions with external agencies was slow and expensive.
The solution
Shootsta provided Reece Group with the tools and editing support to produce professional internal communications videos. The platform enabled teams across three regions to create content independently while maintaining brand consistency. The comms team could film updates locally and submit footage through Shootsta's platform, receiving polished, on-brand videos back within 24 hours. This freed up the communications team to focus on campaign strategy and messaging rather than managing production logistics.
Learn more about Shootsta's corporate video production and training videos.
The results
Reece Group successfully rolled out video-first internal communications across all regions, improving employee engagement and ensuring consistent messaging across the organization. The communications team now produces video content on the same timeline they used for written updates, and employee feedback surveys show higher comprehension and engagement with video-format announcements compared to email-only communications.
3
Regions served
24hr
Turnaround time
More about Reece Group and Shootsta
- How did Reece Group scale internal communications with video?
- Reece Group used Shootsta's platform to produce professional internal communications videos across Australia, New Zealand, and the US. Teams in each region create content independently while Shootsta's editing support ensures brand consistency and 24-hour turnaround.
- Can Shootsta support multinational internal comms teams?
- Yes. Reece Group operates across three regions and uses Shootsta to produce consistent, on-brand internal communications videos at scale, with teams creating content independently across different time zones.