Safety & Wellbeing
Sonder scales their customer stories and education with Shootsta
“Shootsta makes video so easy to use and we’re always thrilled with the results.”
Michaela Pigott — Customer Marketing Manager
The challenge
Sonder, a leading provider of personal safety and wellbeing solutions, needed an efficient way to communicate with both their customers and members. Video was key in helping them explain the unique aspects of the Sonder model and share powerful customer case studies. However, without an in-house video production team, Sonder faced challenges in producing high-quality video content at scale. They needed a reliable partner to simplify the process and bring their stories to life.
The solution
By partnering with Shootsta, Sonder found a seamless way to create professional videos across their content mix. From educational series breaking down the Sonder model, to capturing panel discussions and product demos at events, Shootsta made it all possible. With Shootsta’s easy-to-use platform and responsive support team, Sonder could focus on their messaging while Shootsta handled the production—including booking videographers on their behalf to capture valuable footage.
The results
Sonder has successfully delivered engaging educational videos and expanded their library of customer case studies, with plans to grow this further in 2025. The flexibility and simplicity of working with Shootsta has empowered Sonder’s marketing team to produce high-quality, on-brand content without the need for internal production resources. As they look to amplify their video presence, Sonder confidently recommends Shootsta to any marketers looking to scale their video content.
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Customer case studies library
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Educational video content
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