By Mark Ashworth
At Shootsta, we believe in the power of video not just to inform, but to inspire. Over the past 10 years, we’ve had the privilege of working with some of the most innovative brands in the world: Organisations using scalable video to transform how they engage, educate, and grow.
The 2025 Shootsta Impact Video Awards are our way of recognising those bold teams and individuals. This program celebrates the people behind the lens, the ideas that push boundaries, and the content that makes a measurable impact on business outcomes.
If your team has used Shootsta to tell a story, launch a product, drive internal change, or win customers then this is your time to shine.
🏆 Award Categories: What We’re Honouring
🎬 Project Excellence Awards
Best Brand Story
For the most compelling video that captures a company’s mission or identity.
Use Cases: CEO Vision or Founder Story – authentic leadership message; Cultural Identity Video – diversity, values, or global employee life; Rebrand or Mission Re-launch Video; Corporate Responsibility / ESG Positioning; Global “Who We Are” Sizzle Reel
Best Product Demo
Showcasing product features with clarity, creativity, and impact.
Use Cases: New Feature Launch Demos; Explainer Videos for Buyers; “How it Works” Walkthroughs; Integration or Workflow Demonstrations; Side-by-side Competitive Comparisons
Best Social Video
For the most engaging content on social channels — organic or paid.
Use Cases: Short-form Campaign Trailers; Product Drops or Teasers; Branded Content with Humor or Emotion; Employee-generated Campaigns or “Takeovers”; Event Recaps Optimized for LinkedIn or Instagram
Best Learning Video
Top onboarding, compliance, or instructional content that drives repeatable value.
Use Cases: New Employee Onboarding Series; Role-Specific Microlearning Modules; Compliance / Security Awareness Training; Product Training for Internal Teams; Leadership Development or Manager Playbooks
Best Customer Story Video
Celebrating authentic case studies that bring customer success to life.
Use Cases: Customer Interview Testimonials; Joint Case Study Narratives (with metrics); Transformation Journey Videos; Industry-specific Success Stories; Before/After or ROI-Driven Customer Impact Videos
Best Internal Communication Video
Drives clarity and engagement within the organization.
Use Cases: Quarterly Business Updates from Leadership; Mission/Vision Culture Refresh; Change Management Explainers (e.g., M&A, tech rollouts); Celebration / Recognition Videos; Internal Campaigns (e.g., Wellness, DEI, Innovation)
Best Sales Video
Showcases product value and compelling customer calls to action.
Use Cases: Custom Prospecting Videos (1:1 or vertical-based); Value Proposition Explainers; Customer Reference Snippets for Sales Decks; Follow-up or Objection Handling Videos; Short “Why Us” Sales Openers
Best Animation
For work that utilises the animation medium to convey a creative and on brand video.
Use Cases: Product Feature Explainers (2D/3D); Compliance or Policy Walkthroughs; Infographic or Data Storytelling Videos; Onboarding / Support “How-To” Animations; Social Teasers with Motion Graphics
🚀 People & Team Awards
Content Hero of the Year
For the most prolific or consistent creator across the year.
Most Impactful Use of Shootsta
Recognising bold, unexpected, or clever applications of Shootsta’s platform, Shootsta Kit or services.
Video Champion – Business Impact
Someone who’s embedded video across their organisation to drive measurable change.
Team of the Year – Video at Scale
A team that’s nailed repeatable, high-quality video workflows across multiple touchpoints.
Innovation Trailblazer
For an individual pushing boundaries with new formats, techniques, or use cases.
Shootsta Ecosystem Star
Judge-voted recognition for collaboration, creativity, and community spirit.
Whether you're submitting a single project or nominating your whole team, this is your chance to show the world what's possible when you scale creativity with purpose.
