1. Is it scalable across an organization?
Videos have an edge over cold calls or emails because they create a human connection. Think about it: a prospect can easily delete an email from someone they’ve never met. Same goes for those generic talking head video messages – your prospect can tell when a video has been mass-produced and distributed to every buyer in the area.
On the other hand, it’s a lot harder to ignore a friendly face who speaks to you (not at you!). To capture their attention and keep it, you need to tailor your outreach videos and make it clear you understand your prospect’s business problems and offer helpful and relevant solutions.
This personalization element means you shouldn’t limit video making to one person. Empowering all your reps to make videos means they can inject their personalities into their outreach videos.
To empower your team, your video platform needs to be accessible. It would be downright inefficient for videos to be saved on someone’s hard drive. In fact, having a decentralized repository for videos is a straight-up security risk, as it gives ex-employees or contractors access to sensitive or proprietary content long after they’ve stopped working with you.
Shootsta is built for scalability. Subscriptions make it easy to ramp up access, while our cloud-based platform allows users to store their footage, design assets, scripts and other resources and feel safe in the knowledge that every upload is backed up and protected.
