By now you’ve probably realized that having video in your sales toolkit is not a nice-to-have, but essential for reaching more prospects and converting them.
How do we know? Because we asked! One of our clients, a leading Fortune 500 business, managed to rocket their engagement, meeting booking, and closing rates using personalized video sales. While using Shootsta Elevate to reach out to leads, they saw:
- 90% video click-to-play rate
- 70% response rate (4x higher than cold emails and calls)
- 24% increase in meetings booked (6x higher than cold calls)
That said, investing in the right video solution for your company is a big decision. There are a number of considerations that will impact your video selling strategies, including scalability, security, and ease of use. And, at the end of the day, investing in a tool won’t net the ROI you want if teams aren’t using it.
To help you figure out which solution is likely to tick all those boxes, here are seven questions to consider.