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Discover the latest tips, tricks and news from the world of video creation.
From production techniques and camera kit reviews to video marketing strategy and ROI measurement, our team shares what we have learned helping hundreds of businesses build scalable video programs. Whether you run a one-person comms team or manage video across a global enterprise, you will find practical advice you can use this week.
Shootsta works with enterprise teams across healthcare, finance, technology, and professional services to produce video at scale. Our blog covers the strategies and workflows that make that possible. Browse by category above, search for a specific topic, or scroll through our latest articles below. Every post is written by people who produce video every day, not freelance content writers.
Trade shows, ribbon cuttings, festivals. Tourism boards generate dozens of events a year. The recap video is the asset that lives forever, but only if it ships within days.
Day two at the Forum. B2B teams are not short of ideas anymore. They are working through the scale of content demand, and how to keep quality high without building a production army internally.
Singapore and Hong Kong are the two default APAC bases for enterprise video production. The right choice depends less on cost and more on which markets you need to reach, which languages, and how regulated your content is.
We're the official video partner at B2B Marketing Leaders Forum APAC 2026 in Sydney this week. 500+ CMOs, 70+ speakers, two days, and our team on the ground catching the moments that don't make it into the recap three weeks later.
FSI customers and partners do not read 12-page policy documents. They watch 90-second animated explainers. Here is how to translate one to the other without losing the substance.
There is no single best video production company in Singapore. There are six clear categories of provider, and the right pick depends on volume, format, and how much you produce in-house. Here is the buyer's view.
State tourism offices answer to legislatures, boards, and member organizations. Annual reports get filed and forgotten. Stakeholder reporting video gets watched.
The force multiplier model is how enterprise comms and marketing teams scale video output 5x without adding headcount. Here is what it looks like in practice and the signals that say you are ready for it.
Large FSI firms have been outsourcing animation to specialist agencies for years. That model is breaking down as launch cadence accelerates. Here is what is replacing it.
Video production in Singapore costs SGD 2,500 to SGD 8,000 per finished video on a subscription model, with one-off project work starting around SGD 6,000. Here is what you are actually paying for and how the three main pricing models compare for enterprise teams.
Farmers is onboarding 1,700 new agents in 2026. Progressive is hiring 12,000 staff. Northwestern Mutual is moving 2,000 employees into a new campus. None of that scales without a video library.
Brand USA, state tourism offices, and city CVBs all reach the same 8 to 12 international markets. Producing destination video for each market is expensive only if you do it the wrong way.
