Video is a common facet of many modern marketing campaigns. But for many marketing professionals, it can often feel like an addendum rather than a focal point. Video views are easy to track — and can serve as a useful metric when you’re looking at the successes of a campaign — and there’s no question that they increase sales overall when they’re used effectively. But the direct impact viewing a video has on your customer’s actions? Well, that isn’t always as easy to trace.
That’s where personalized videos are beginning to make their power known. They’re not only an effective way to attract customer attention and keep your brand top of mind. They’re easier to track in real-world terms too. Retail research from Infosys notes that 59% of shoppers report that personalization has a noticeable impact on their purchasing habits. Although you may not be selling in a retail environment directly, many of the lessons are still applicable — making the human connection is critical for making sales, and personalization is a key part of that process.
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