One of the foremost advantages of investing in personalized videos for sales is that personalized content and CTAs are immediately going to attract more attention than their generic counterparts. It’s a long-time proven technique that has evolved from direct selling and is already commonplace in other forms of digital marketing, like emails.
At a very base level, people like to feel individually addressed and special — utilizing personalized video is a very simple way to do that. Personalization is also heavily underutilized. Research from Econsultancy has also indicated that 38% of companies weren’t undertaking any form of personalization in their marketing. It’s a staggering figure, which gives an indication of just how easy it can be to stand out when you invest in the right personalized video content.
It also helps to keep your business at the top of mind among your customer base. If you’re reaching out with content that’s easy to engage with, is more substantial than a simple email, and is personalized, that’s going to capture their attention far more effectively than the usual sales prop. Even if it doesn’t generate a sale immediately, it keeps your services at the forefront of your customer’s consciousness.
Just as importantly, from an internal perspective, it’s a technique that can also scale your business effectively. Scaling your outreach is key; sales is a numbers game, so the more potential leads you have out there, the more likely you are to get a hit for responses or meetings.
This means that trying to create completely individualised videos isn’t a cost-effective or time-efficient way to further your business’ outreach. Would you be better off getting your sales reps to write a script from scratch for each client and then potentially spend hours on each one? Or would you be better off using Shootsta Elevate so that they can get back to what they do best — selling?
With a templated script, branding, cutaways and music, one video only takes 3 minutes to create with Elevate. It’s an attractive prospect for sales reps who want to stand out from the crowd, as well as for Heads of Sales who are looking for effective ways to scale up their sales outreach.