Cold emails are one of the most powerful tools in a salesperson’s arsenal. It provides you with the ability to reach far more people with far less effort, all at the click of a button. When you’re calling, you can only reach one prospect at a time; with an email, you can potentially read hundreds or even thousands in one go. It can also be a hugely effective way to break past the traditional gatekeepers that you can encounter in cold calling.
With that said, there is an art around how to send a cold email. Digital spam is at an all-time high, so it’s important to ensure that your offerings stand out in comparison. Personalisation is a key step in attracting attention and standing out from the crowd — and it goes far beyond just adding the first name of the recipient to the subject line. After all, would you rather receive an email that’s directly addressed to you specifically or an obvious copy and paste job with a simple “Hi” at the top? The same applies to your customers too.
But how do you take your cold email personalisation to the next level, that speaks directly to the individual at the receiving end, without spending too much time? There are a number of mail merge programs you can use to populate mass emails with names and addresses.
One technique that’s gained an increasing amount of traction is by leveraging personalised video to support cold emails. So, let’s take a closer look at how to send cold emails with personalised videos and why adding some personal flair can increase your conversion rates by 4x and clinch more sales.
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